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Nielsen Ratings Tuesday, July 15: NL's Loss Is Fox's Win

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July 16th, 2008

Scoreboard FOX NBC ABC CBS Uni CW
Total Viewers (million) 13.75 8.91 7.09 6.37 3.75 1.25
Rating/Share: Adults 18-49 4.2/13 2.3/7 2.7/8 1.6/5 1.6/5 0.5/2

To no one's surprise, the MLB All-Star Game boosted Fox to a prime-time win Tuesday for both viewers [13.75 million over NBC with 8.91 million] and demo adults 18-49 [4.2 rating / 13 share over ABC with a 2.7/8]. Here's the All-Star Game historical data for some comparison.

I'm of the age that while growing up, the NL *always* won, now they've gone 12 years without a win. My children live in a world where the NL has *never* won. Note: We have only hourly numbers for the game from 8-9 and 9-10 Eastern. It went until 1:37am Eastern, so the final numbers will be out later. Hollywood Review says the ratings were the best since 2001 on the first nine innings. Mediaweek puts the viewership at 14.5 million.

Baseball aside, Wipeout continued its summer stampede with 8.48 million viewers and a demo 3.1/11, and America's Got Talent, last week's #1 viewership show, did just fine vs. baseball with 12.53 million viewers and a demo 3.1/9. ABC has got to be happy with both I Survived a Japanese Game Show and Primetime last night. While others will fret about lead-in loss, their final demo numbers are strong.

We don't consistently get Univision aggregate or show data, but I wanted to give you a look at their numbers for last night. Note how they both humble the CW reruns, and tie CBS in the demo. The rest of the English media will just ignore this.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX MLB All-Star Game 12.35 3.8/13
ABC Wipeout 8.48 3.1/11
NBC Celebrity Family Feud 7.86 2.0/7
CBS NCIS (repeat) 7.67 1.3/5
UNI Al Diablo con los Guapos 3.87 1.7/6
CW Beauty and the Geek (repeat) 1.04 0.5/2
9:00 FOX MLB All-Star Game 15.16 4.7/13
NBC America's Got Talent 12.53 3.1/9
CBS Big Brother 6.13 2.2/6
ABC I Survived a Japanese Game Show 5.82 2.4/7
UNI Fuego en la Sangre 4.21 1.8/5
CW Reaper (repeat) 1.46 0.6/2
10:00 ABC Primetime: Family Secrets 6.96 2.5/7
NBC Law & Order: SVU (repeat) 6.33 1.6/5
CBS Without a Trace (repeat) 5.32 1.3/4
UNI Aqui y Ahora 3.18 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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