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Nielsen Ratings Thursday, July 17: Greatest American Dog Looks Mangy

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July 18th, 2008

Scoreboard FOX CBS ABC NBC CW
Total Viewers (million) 7.78 7.14 4.20 4.00 1.60
rating/Share: Adults 18-49 2.2/7 1.7/5 1.3/4 1.6/5 0.5/2

Fox's line up of Are You Smarter Than A Fifth Grader? and So You Think You Can Dance? won the night for viewers with 7.78 million [close over CBS at 7.14 million] and demo adults 18-49 with a 2.2 rating / 7 share [significantly over CBS at 1.7/5].

The biggest news for the night was the significant drop for CBS's Greatest American Dog in its second outing. It managed only 7 million viewers and a 1.6 rating in the demo vs. last week's 9.46m and 2.1/8. Arf!

ABC's Hopkins showed some signs of life with 6 million viewers and a 1.8 rating in the demo at 10pm.

Sorry for both the late posting and the uneven data, but several of our normal data sources were offline today.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 7.00 1.6
  FOX Are You Smarter Than A Fifth Grader? 7.40 1.7
  NBC Last Comic Standing (8-10p)   2.0
  ABC Ugly Betty (repeat)   1.0
  CW Smallville (repeat)   0.6
         
9:00 CBS CSI (repeat) 8.70 1.9
  FOX So You Think You Can Dance? 8.20 2.7
  ABC Grey's Anatomy (repeat)   1.1
  CW Supernatural (repeat)   0.5
         
10:00 ABC Hopkins 6.00 1.8
  CBS Swingtown 5.70 1.6
  NBC Fear Itself   1.0

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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