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Nielsen Ratings Saturday, July 19: Nothing to See Here

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July 20th, 2008

Scoreboard CBS FOX NBC ABC
Total Viewers (million) 4.72 4.60 3.74 2.91
Rating/Share: Adults 18-49 0.8/3 1.6/6 0.9/3 0.8/3

CBS, was first in total viewers and last in the 18-49 demographic with it's Crimetime lineup of reruns. While the time-tested Fox Saturday night lineup of COPS and America's Most Wanted was nudged out of first place in viewers by a mere 120,000, FOX bested its nearest competitor in the 18-49 demo (NBC) by almost 78%. Sticking reruns of Eli Stone on at 10pm on Saturday seems more miss than hit. It was completely clobbered, both overall and among 18-49 year olds by reruns of Law & Order: CI and 48 Hours Mystery.

Half hourly data for the night follows:

8:00 p.m.

ABC – Wonderful World of Disney: Freaky Friday (R)
Viewers: 2.75 million (#3), A18-49: 0.7/ 3 (#2t)

CBS – NCIS (R)
Viewers: 5.23million (#1), A18-49: 0.7/ 3 (#2t)

NBC – My Name is Earl (R)
Viewers: 1.82 million (#4), A18-49: 0.5/ 2 (#4)

Fox – COPS
Viewers: 3.83 million (#2), A18-49: 1.4/ 6 (#1)

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8:30 p.m.

ABC – Wonderful World of Disney: Freaky Friday (R)
Viewers: 2.77 million (#3), A18-49: 0.7/ 3 (#2t)

CBS – NCIS (R)
Viewers: 5.77million (#1), A18-49: 0.7/ 3 (#2t)

NBC – My Name is Earl (R)
Viewers: 2.24 million (#4), A18-49: 0.7/ 3 (#2t)

Fox – COPS (R)
Viewers: 4.60 million (#2), A18-49: 1.7/ 7 (#1)

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9:00 p.m.

ABC – Wonderful World of Disney: Freaky Friday (R)
Viewers: 3.40 million (#3), A18-49: 1.0/ 4 (#2)

CBS – The Unit (R)
Viewers: 3.27million (#4), A18-49: 0.5/ 2 (#4)

NBC – Law & Order (R)
Viewers: 3.62 million (#2), A18-49: 0.8/ 3 (#3)

Fox – America’s Most Wanted
Viewers: 5.02 million (#1), A18-49: 1.8/ 7 (#1)

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9:30 p.m.

ABC – Wonderful World of Disney: Freaky Friday (R)
Viewers: 3.86 million (#3), A18-49: 1.3/ 4 (#2)

CBS – The Unit (R)
Viewers: 3.22million (#4), A18-49: 0.5/ 2 (#4)

NBC – Law & Order (R)
Viewers: 4.37 million (#2), A18-49: 1.0/ 3 (#3)

Fox – America’s Most Wanted
Viewers: 4.96 million (#1), A18-49: 1.7/ 6 (#1)

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10:00 p.m.

ABC – Eli Stone (R)
Viewers: 2.34 million (#3), A18-49: 0.6/ 2 (#3)

CBS – 48 Hours Mystery (R)
Viewers: 4.97million (#2), A18-49: 1.2/4 (#1t)

NBC – Law & Order: Criminal Intent (R)
Viewers: 5.00 million (#1), A18-49: 1.2/ 4 (#1t)

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10:30 p.m.

ABC – Eli Stone (R)
Viewers: 2.32 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 48 Hours Mystery (R)
Viewers: 5.95 million (#1), A18-49: 1.5/ 5 (#1)

NBC – Law & Order: Criminal Intent (R)
Viewers: 5.38 million (#2), A18-49: 1.3/ 2 (#2)

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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