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In Plain Sight Leads Cable DVR Viewing

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July 21st, 2008

In Plain Sight Has 1.3 Million DVR Viewers

For the week of June 30 - July 6, 2008, USA's just renewed In Plain Sight was the top cable time-shifted show with an absolute DVR viewing audience size of 1.300 million, it was also nearly the top for % audience increase with 30.9%. The cable TV honor for largest % increase from DVR viewing for the week went instead to Army Wives with a 31.8% increase from the 3.423 million that watched it live to give it a Live+7 audience of 4.511 million.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 IN PLAIN SIGHT USA  5,501  4,201  1,300 30.9%
2 Army Wives LIF  4,511  3,423  1,088 31.8%
3 LAW & ORDER: CI (ORIG) USA  5,312  4,585  727 15.9%
4 Hannah Montana DSNY  3,951  3,409  542 15.9%
5 WWE Raw USA  5,230  4,823  407 8.4%
6 WWE Raw USA  5,482  5,120  362 7.1%
7 SPRINT CUP RACING/DAYTONA TNT  6,506  6,182  324 5.2%
8 LIFE SIZE DSNY  3,811  3,530  281 8.0%
9 Wizards of Waverly Place DSNY  3,961  3,682  279 7.6%
10 NASCAR POST RACE SHOW TNT  4,995  4,797  198 4.1%
11 SUN MOVIE 07/06 HARRY POTTER/GOBLET FAM  3,546  3,378  168 5.0%
12 SpongeBob NICK  3,517  3,353  164 4.9%
13 LAW & ORDER: SVU USA  3,250  3,109  141 4.5%
14 SpongeBob NICK  3,255  3,121  134 4.3%
15 LAW & ORDER: SVU USA  3,803  3,671  132 3.6%
16 LAW & ORDER: SVU USA  3,365  3,234  131 4.1%
17 SpongeBob NICK  3,752  3,672  80 2.2%
18 MLB SUN NIGHT RED SOX/YANKEES ESPN  4,126  4,049  77 1.9%
19 LAW & ORDER: SVU USA  3,084  3,007  77 2.6%
20 LAW & ORDER:CI USA  2,985  2,909  76 2.6%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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