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Nielsen Ratings Sunday, July 20: No One in High School Musical's Picture

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July 21st, 2008

Scoreboard NBC CBS ABC FOX CW
Total Viewers (million) 5.95 5.84 4.41 3.22 0.84
Rating/Share: Adults 18-49 1.5/5 1.4/4 1.3/4 1.5/5 0.3/1

NBC won the viewership race Sunday night with a mere 5.95 million average [close over CBS with 5.84 million], but tied Fox [which had only reruns] for the demo adults 18-49 crown with a 1.5 rating / 5 share.

The premiere of ABC's High School Musical: Get in the Picture pulled in very disappointing numbers with only 4.04 million viewers and an embarrassing 1.1/4 in the demo. Big Brother lost about 10% of its viewers and demo adults from last week. Not a good trend. NBC's Dateline continued to give a relatively good return in viewers and demo on what must be a modest investment.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
7:00 CBS 60 Minutes 8.11 1.2/4
  ABC America's Funniest Home Videos (repeat) 5.52 1.6/6
  NBC Most Outrageous Moments (repeat) 3.06 0.8/3
  FOX Til Death x2 (repeat) 1.92 0.8/3
  CW One Tree Hill (repeat) 0.82 0.4/1
         
8:00 CBS Big Brother 10 5.77 1.9/6
  NBC America's Got Talent (repeat) 5.28 1.4/4
  ABC High School Musical: Get in the Picture 4.04 1.1/4
  FOX Simpsons (repeat) 3.58 1.6/6
  CW Everybody Hates Chris (repeat) 0.99 0.4/1
         
8:30 FOX King of the Hill (repeat) 3.46 1.6/5
  CW Aliens in American (repeat) 0.83 0.3/1
         
9:00 NBC Dateline NBC 7.27 1.8/5
  CBS Cold Case (repeat) 5.11 1.1/3
  FOX Family Guy (repeat) 4.52 2.2/6
  CW The Game (repeat) 0.81 0.3/1
         
9:30 FOX American Dad (repeat) 3.96 2.0/6
  CW Girlfriends (repeat) 0.80 0.3/1
         
10:00 NBC Dateline NBC 8.19 2.0/6
  CBS Flashpoint (repeat) 4.37 1.4/4
  ABC Desperate Housewives (repeat) 3.12 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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