Nielsen Ratings Monday July, 21: Univision Beats ABC

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July 22nd, 2008

ABC's High School Musical Flunks Spanish

Scoreboard CBS FOX NBC Uni ABC CW
Total Viewers (million) 7.47 7.11 5.35 3.76 3.21 1.21
Rating/Share: Adults 18-49 2.3/7 2.3/7 1.7/5 1.7/5 1.1/3 0.5/2

On Monday night when ABC aired 3 hours of new programming, Spanish language Univision beat ABC for average viewers 3.76 million to 3.21 million and thrashed them in demo adults 18-49 with a 1.7 rating / 5 share to ABC's 1.1/3. Univision easily beat ABC from 8-9 [Al Diablo con los Guapos vs. High School Musical: Get in the Picture] and from 9-10 [Fuego en la Sangre vs. Wanna Bet]. Only from 10-11 did ABC get any consolation, edging out a viewership win with The Mole over Christina, but settling for a demo tie. I guessed yesterday that ABC's results last night might be bleak, but it was even worse than I expected. I wonder if this will be reported elsewhere in the English media? [Not by the NYT, who has ABC "fourth" for the night]

As usual this summer, the overall Monday nightly race was between CBS and Fox reruns. This week, CBS edged Fox for viewers [7.47 million vs. 7.11 million] while tieing in the demo with a 2.3 rating / 7 share. NBC's unscripted shows [American Gladiators, Nashville Star, Dateline NBC] performed about as well as they have all summer putting NBC in third for viewers for the night and a tie for third in the demo with Univision, and, as usual, the CW went unwatched.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX Bones (repeat) 6.40 1.8/6
  CBS The Big Bang Theory (repeat) 5.70 1.9/6
  NBC American Gladiators 5.08 1.8/6
  UNI Al Diablo con los Guapos 4.15 1.9/6
  ABC High School Musical: Get in the Picture 3.17 0.9/3
  CW Gossip Girl (repeat) 1.32 0.6/2
8:30 CBS How I Met Your Mother (repeat) 5.81 2.0/6
9:00 CBS Two And A Half Men (repeat) 9.62 3.0/9
  FOX House (repeat) 7.81 2.8/8
  NBC Nashville Star 5.84 1.6/5
  UNI Fuego en la Sangre 4.02 1.8/5
  ABC Wanna Bet 3.11 1.1/3
  CW One Tree Hill (repeat) 1.11 0.5/1
9:30 CBS New Adventures of Old Christine (repeat) 7.39 2.4/7
10:00 CBS CSI: Miami (repeat) 8.21 2.1/6
  NBC Dateline NBC 5.12 1.6/5
  ABC The Mole 3.34 1.4/4
  UNI Cristina 3.12 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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