Nielsen Ratings Tuesday, July 22: Wipeout and Got Talent Rule Night

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July 23rd, 2008

Scoreboard NBC ABC CBS FOX Uni CW
Total Viewers (million) 9.01 7.42 6.80 4.48 3.77 1.14
Rating/Share: Adults 18-49 2.3/7 2.7/8 1.7/5 1.8/5 1.7/5 0.5/1

Free from MLB All-Star competition, NBC rode it's summer flagship America's Got Talent [#1 viewership for the night with 12.95 million] to a win for viewers with an overall 9.01 million for the night [over ABC with 7.42 million]. Speaking of flagships, ABC's bright spot this summer has been Wipeout [#1 demo for the night with 3.6/12] which helped it win the adults 18-49 demo for the night with an overall 2.7 rating / 8 share [vs. NBC with a 2.3/7].

Second tier unscripted shows slipped from the previous week, with Celebrity Family Feud down 500,000 viewers and 0.2 demo rating points and I Survived a Japanese Game show down 80,000 viewer and 0.2 demo ratings points. I think Feud is teetering on the edge now, and any more declines will put ISAJGS there too. Big Brother, on the other hand, pretty much matched its numbers from last week.

Fox reruns were uncompetitive and CBS as usual underperformed in the demo, finishing in a tie for fourth with Univision.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 ABC Wipeout 9.88 3.6/12
  CBS NCIS (repeat) 8.52 1.6/5
  NBC Celebrity Family Feud 7.30 1.8/6
  UNI Al Diablo con los Guapos 4.20 1.8/6
  FOX Kitchen Nightmares (repeat) 3.76 1.6/5
  CW Beauty and the Geek (repeat) 1.02 0.5/1
9:00 NBC America's Got Talent 12.95 3.3/10
  CBS Big Brother 10 6.13 2.1/6
  ABC I Survived a Japanese Game Show 5.74 2.2/7
  FOX House (repeat) 5.21 1.9/6
  UNI Fuego en la Sangre 3.86 1.8/5
  CW Reaper (repeat) 1.25 0.5/1
10:00 NBC Law & Order: SVU (repeat) 6.78 1.9/6
  ABC Primetime: Family Secrets 6.65 2.2/7
  CBS Without a Trace (repeat) 5.75 1.4/4
  UNI Aqui y Ahora 3.24 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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