Somehow Commenters Will Make This Item About Moonlight
CBS has effectively pulled the plug on Swingtown, moving it to Friday at 10pm beginning this week. It started strong, with 8.6 million viewers for its debut, and much more importantly a 2.8 rating in the adults 18-49 demo. However, by last week it had dropped to only 5.32 million viewers, and only an overnight 1.6 demo rating. Demo starved CBS was likely initially elated about the show, but now is resigned to its failure.
An amusingly accurate interpretation of CBS remarks from Tom Jicha at the Sun Sentinel:
CBS Entertainment President Nina Tassler said the other day that she is proud of the show but wished it had better ratings.
Translation: We thought we had something, but we were wrong.
And they're giving Flashpoint another chance in Swingtown's old slot Thursday at 10pm. It won its timeslot, but started weaker than Swingtown, with 8.13 million viewers, and an overnight 1.9 demo rating. It slipped to 7.12 million viewers and approximately an overnight 1.5 demo rating in its second airing. That's not a good trend. However, CBS seems to want to give it a chance in a somewhat more viewer rich environment. I wouldn't bet on its success there either, but CBS has little to lose by trying.