| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 7.78 | 6.74 | 4.06 | 3.87 | 1.76 |
| Rating/Share: Adults 18-49 | 2.2/8 | 1.6/5 | 1.2/4 | 1.5/5 | 0.7/2 |
Fox's Thursday line up of Are You Smarter Than A Fifth Grader? and So You Think You Can Dance was again triumphant last night with average viewership of 7.78 million [over CBS with 6.74 million] and a 2.2 rating / 8 share in the demo [way over CBS at 1.6/5 ]. The Fox numbers were comparable to last Thursday's Overnight results.
The verdict is still out on CBS moving Flashpoint to Thursday night. It did about 1 million viewers and 0.1 demo ratings point better than Swingtown did in the same spot last week. However, it had fewer viewers than the show did last Friday, but 0.2 more demo ratings points. I think it'll require at least another week or two to see how things settle out.
CBS's Greatest American Dog continued to fall, down ~1 million viewers and 0.1 demo rating point. It's certain to be cancelled.
Hopkins little pop last week disappeared, perhaps because of increased competition from Flashpoint. It's definitely on the road to cancellation with a 1.6 demo.
NBC's Thursday unscripted line up is likely cheap, but that's its only redeeming attribute. Last Comic Standing and particularly Fear Itself continued to pull terrible numbers. They'll both be cancelled. Fear will definitely be cancelled, Last Comic Standing fell 0.3 ratings points from last week, into the marginal range, but for NBC, marginal could be a keeper.
Do'h! Update: My brain was already on vacation. I originally transposed the nightly demo numbers for ABC and NBC. They are corrected now, as is some of my copy and title above.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | FOX | Are You Smarter Than A Fifth Grader? | 7.28 | 1.7/6 |
| CBS | Greatest American Dog | 6.07 | 1.5/6 | |
| NBC | Last Comic Standing (8-10p) | 4.21 | 1.7/6 | |
| ABC | Ugly Betty (repeat) | 3.36 | 0.8/3 | |
| CW | Smallville (repeat) | 1.94 | 0.8/3 | |
| 9:00 | FOX | So You Think You Can Dance? | 8.28 | 2.7/9 |
| CBS | CSI (repeat) | 7.43 | 1.6/5 | |
| ABC | Grey's Anatomy (repeat) | 3.60 | 1.1/4 | |
| CW | Supernatural (repeat) | 1.57 | 0.6/2 | |
| 10:00 | CBS | Flashpoint | 6.73 | 1.7/5 |
| ABC | Hopkins | 5.22 | 1.6/5 | |
| NBC | Fear Itself | 3.21 | 1.1/3 |
Shows are sorted by viewers in each time slot.
Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Judging from these numbers “1.7 is the new 2.5″.
Factor in the “redeeming” quality of inexpensive reality programming — if such a thing can be considered redeeming — and I’ll be surprised if Last Comic Standing doesn’t come back.
Robert I will agree with you, I think the demo numbers in general have to be reupdated and include larger age groups like maybe a 2-60 demo, that will get shows back over the 3.0 demo mark and be profitable for advertisers. More shows are going to average 1s so it better change.
Good retention out of CSI for Flashpoint this week, which fits good out of CSI. This was also a down week for CSI so Flashpoint probably would’ve did better if CSI got a rating like they had the last two weeks. Flashpoint also had to face USA’s hit series Burn Notice, which I’m sure took some of their audience away.
Hot Pocket, Flashpoint was up against Psych last week, which has about the same amount of viewers as Burn Notice, so that can’t be considered a factor.
CBS is doing another switcheroo, this time with Greatest American Dog and the Wednesday night Big Brother. http://www.thefutoncritic.com/news.aspx?id=2008…
Swingtown has been exiled to the Friday night death slot at 10pm. Its like last summers Pirate Master which they moved then axed 2 or 3 episodes later then aired the remaining episodes on the website only. It appears CBS thinks Flashpoint is more worthy of saving. Though Id say Flashpoint is more compatible with Flashpoint than Sleazy Town is. Getting 1 million more viewers than that awful show helps Flashpoints case.
I rated the comics using a 0 to 10 scale on Last Comic Standing this week, when all but one of the comics performed. The highest rating I could give was a 3, with an average of between 1 and 2.
The first season of Last Comic Standing was good. It’s gone gradually downhill since. Last night was my last episode.
How can a documentary special be canceled?
How can a documentary special be canceled?