Nielsen Ratings Thursday, July 24: Fox Wins With Kids, Dancers

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July 25th, 2008

Total Viewers (million) 7.78 6.74 4.06 3.87 1.76
Rating/Share: Adults 18-49 2.2/8 1.6/5 1.2/4 1.5/5 0.7/2

Fox's Thursday line up of Are You Smarter Than A Fifth Grader? and So You Think You Can Dance was again triumphant last night with average viewership of 7.78 million [over CBS with 6.74 million] and a 2.2 rating / 8 share in the demo [way over CBS at 1.6/5 ]. The Fox numbers were comparable to last Thursday's Overnight results.

The verdict is still out on CBS moving Flashpoint to Thursday night. It did about 1 million viewers and 0.1 demo ratings point better than Swingtown did in the same spot last week. However, it had fewer viewers than the show did last Friday, but 0.2 more demo ratings points. I think it'll require at least another week or two to see how things settle out.

CBS's Greatest American Dog continued to fall, down ~1 million viewers and 0.1 demo rating point. It's certain to be cancelled.

Hopkins little pop last week disappeared, perhaps because of increased competition from Flashpoint. It's definitely on the road to cancellation with a 1.6 demo.

NBC's Thursday unscripted line up is likely cheap, but that's its only redeeming attribute. Last Comic Standing and particularly Fear Itself continued to pull terrible numbers. They'll both be cancelled. Fear will definitely be cancelled, Last Comic Standing fell 0.3 ratings points from last week, into the marginal range, but for NBC, marginal could be a keeper.

Do'h! Update: My brain was already on vacation. I originally transposed the nightly demo numbers for ABC and NBC. They are corrected now, as is some of my copy and title above.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX Are You Smarter Than A Fifth Grader? 7.28 1.7/6
  CBS Greatest American Dog 6.07 1.5/6
  NBC Last Comic Standing (8-10p) 4.21 1.7/6
  ABC Ugly Betty (repeat) 3.36 0.8/3
  CW Smallville (repeat) 1.94 0.8/3
9:00 FOX So You Think You Can Dance? 8.28 2.7/9
  CBS CSI (repeat) 7.43 1.6/5
  ABC Grey's Anatomy (repeat) 3.60 1.1/4
  CW Supernatural (repeat) 1.57 0.6/2
10:00 CBS Flashpoint 6.73 1.7/5
  ABC Hopkins 5.22 1.6/5
  NBC Fear Itself 3.21 1.1/3

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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