Nielsen Ratings Friday, July 25: Swingtown Doesn't Swing on Fridays

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July 26th, 2008

Total Viewers (million) 5.49 5.24 4.22 3.79 3.19
Rating/Share: Adults 18-49 1.4/5 1.3/5 1.1/4 1.3/5 1.1/4

NBC took the last Friday in July, both in overall viewers and among 18-49 year olds. Bill's prediction that Swingtown would likely be cancelled as a result of the move to Fridays at 10pm speeds its way towards certainty.

The show drew only 4.5 million viewers and a 1.5/6 among 18-49 year olds. That's down significantly from the 7.1 million Flashpoint drew in the slot last Friday and also down over a million from the 5.70 million Swingtown drew last week in it's last appearance on Thursday at 10pm.

The most watched show of the evening was a two hour installment of Dateline on NBC which averaged 6.07mm and a 1.6/6 in the 18-49 demo from 9pm-11pm.

Note to Moonlight fans (but only some of you, I know there are a lot of smart Moonlight fans, too). If you want to gloat about a failing CBS show, that's fine, smile away and gloat. That, I will not hold against you. But please don't chime in with idiotic comments about how if CBS hadn't cancelled Moonlight, they'd have had a gazillion more viewers last night. If CBS hadn't cancelled Moonlight, a re-run of Moonlight would not have done 8 million viewers. And a rerun of Moonlight would not have outperformed the 7.1 million Flashpoint drew last week either.

Still, a re-run of Moonlight quite possibly would have done better than the 4.5 million Swingtown drew. ;)

So gloat, but please remember that none of the summer ratings really mean anything as far as Moonlight or the impact of a few hundred of you no longer watching CBS goes. If Ex-List is drawing 4.5 million on Fridays at 9pm with fresh episodes come the fall, you'll be able to say whatever you want. All you can say about last night is this: Swingtown stunk it up on Fridays at 10pm.

Still, despite fewer viewers Swingtown had the night's second highest demo performance and the best 18-49 performance of any CBS show.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer (R ) 5.19 1.3/5
NBC Most Outrageous Moments (R ) 4.32 1.1/5
ABC America's Funniest Videos (R ) 4.79 1.3/5
FOX Movie: Anger Management (R ) 8p-10p 3.19 1.2/5
CW Friday Night Smackdown! 8p-10p 3.79 1.3/5
9:00 CBS Numb3rs 6.02 1.3/5
NBC Dateline (9p-11p) 6.07 1.6/6
ABC Duel (Series Finale) 3.21 0.9/3
10:00 ABC 20/20 4.66 1.2/4
CBS Swingtown 4.50 1.5/6

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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