Nielsen Ratings Saturday, July 26: EliteXC MMA on CBS Had No Kick

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July 27th, 2008

Scoreboard FOX NBC CBS ABC
Total Viewers (million) 4.36 3.38 3.09 2.85
Rating/Share: Adults 18-49 1.5/6 0.7/3 0.9/4 0.8/3

FOX won another lame Saturday night with the time-tested duo of Cops and America's Most Wanted. Normally, because it's Saturday, and because it's a Saturday in the middle of the summer there wouldn't be a whole lot to say. And indeed, FOX was the only network to crack above a 1.0 rating among 18-49 year olds for the whole night.

And there really still isn't much to say except for this: EliteXC Saturday Night Fights without any buzz surrounding Kimbo Slice performed much worse without Kimbo than it did with him. CBS initial foray into MMA didn't draw a slew of viewers but at least performed well in the 18-49 and 18-34 demos.

That airing back on May 31, 2008 scored 4.3 million viewers and a 1.9/6 among 18-49 year olds and since the Kimbo Slice bout for that airing aired past primetime (11p) the most viewed portion wasn't included. But lacking any Kimbo anticipation, last night's fights pulled a mere 2.62 million and a 1.0/3 from 9pm-11pm.

Full details:

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC Disney: Peter Pan (R) 8p-10p 3.14 0.9/4
CBS 48 Hours 4.01 0.8/3
NBC The Office (R) 2 episodes 8p-9p 1.56 0.5/2
FOX Cops (one original, one repeat 8p-9p) 3.99 1.4/6
9:00 FOX America's Most Wanted 4.73 1.6/6
CBS EliteXC MMA: Sat. Night Fights 9p-11p 2.62 1.0/3
NBC Law & Order (R) 3.76 0.7/3
10:00 NBC Law & Order: CI (R) 4.88 1.2/4
ABC Eli Stone (R) 2.28 0.6/2

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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