Last night's season two premiere of Mad Men did massively better than both last year's first season premiere and last year's season average.
Mad Men had 1.95 million viewers for the premiere and considering that the season one average was around 900,000, that puts it up over 100% versus last year's average.
We also hear that it's demo performance was pretty solid with roughly 50% of total viewing being in the 18-49 (955K viewers) and 25-54 (996K) year old demos based on the Nielsen Fast Nationals.
That's really great news for AMC. By extension BMW, who sponsors the show should be pleased as well. I love that the show only had one commercial.
I also really love the irony of a show set on Madison Avenue having hardly any advertising at all. Only one commercial for one minute. As I wrote earlier, I liked that ad -- a commercial giving you some history about the BMW tagline "The Ultimate Driving Machine".