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Cable News Ratings for Wednesday, July 30

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July 31st, 2008

Live + Same Day Cable News Daily Ratings for July 30, 2008
P2+ Total Day
FNC – 969,000 viewers
CNN – 480,000 viewers
MSNBC – 371,000 viewers
CNBC – 255,000 viewers
HLN – 299,000 viewers

P2+ Prime Time
FNC – 2,010,000 viewers
CNN – 737,000 viewers
MSNBC- 704,000 viewers
CNBC – 192,000 viewers
HLN – 549,000 viewers

25-54 Total Day
FNC – 236,000 viewers
CNN –157,000 viewers
MSNBC – 137,000 viewers
CNBC – 70,000 viewers
HLN- 138,000 viewers

25-54 Prime Time
FNC – 452,000 viewers
CNN – 220,000 viewers
MSNBC – 236,000 viewers
CNBC – 63,000 viewers
HLN – 217,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 796,000 viewers (193,000)
American Morning- 371,000 viewers (145,000)
Morning Joe- 400,000 viewers (149,000)
Squawk Box- 242,000 viewers (80,000)
Morning Express w/ Meade- 270,000 viewers (135,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,427,000 viewers (352,000)
Situation Room- 577,000 viewers (133,000)
Race/WHTE HSE W. Gregory - 511,000 viewers (134,000)
Mad Money – 224,000 viewers (82,000)
Prime News- 279,000 viewers (134,000)

7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,156,000 viewers (266,000)
Lou Dobbs – 676,000 viewers (193,000)
Hardball w. Chris Matthews – 530,000 viewers (144,000)
Kudlow & Company- 192,000 viewers (79,000)
Glenn Beck – 328,000 viewers (154,000)

8PM - P2+ (25-54)
The O’Reilly Factor- 2,470,000 viewers (487,000)
CNN Election Center– 552,000 viewers (208,000)
Countdown w. Olbermann – 1,094,000 viewers (318,000)
The Suze Orman Show -244,000 viewers (53,000)
Nancy Grace – 795,000 viewers (338,000)

9 PM - P2+ (25-54)
Hannity & Colmes – 1,950,000 viewers (467,000)
Larry King Live – 845,000 viewers (210,000)
Verdict w/ Dan Abrams– 529,000 viewers (178,000)
Made in China- 261,000 viewers (108,000)
Glenn Beck- 415,000 viewers (109,000)

10 PM P2+ (25-54)
On the Record – 1,611,000 viewers (403,000)
Anderson Cooper- 815,000 viewers (240,000)
Countdown w/ Olbermann– 488,000 viewers (213,000)
Big Idea w/ Deutsch –a scratch w/ 69,000 viewers (a scratch w/ 26,000)
Nancy Grace – 472,000 viewers (207,000)

11 PM P2+ (25-54)
The O’Reilly Factor – 1,084,000 viewers (309,000)
Anderson Cooper – 532,000 viewers (120,000)
MSNBC Reports–315,000 viewers (168,000)
Mad Money-118,000 viewers (a scratch w/ 47,000)
Showbiz Tonight– 363,000 viewers (168,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

(18) Comments - Add Yours!

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  1. al

    Nancy grace beat bathtub boy in the 8pm slot…..HAHAHA,Oreilly crushed him agaian.What happened to all that excitement and boasting when scott mccellan was on your show olby…..orilly,then grace…then olbyman…hahahha

    Glenn beck beats out chris matthews,….If msnbc was smart,they would get beck and put him at 8pm against oreilly.cause olberman is finished.

  2. rss

    Right… Olbermann is finished. He just finished ahead of Shepherd Smith, Lou Dobbs, Larry King, Anderson Cooper, Campbell Brown, Glen Beck, Fox and Friends, American Morning, and every other program on MSNBC. His ratings are only up 25% from a year ago. But you’re right… he is finished… kind of like how your brain finished processing information after you were in the second grade.

  3. rss

    Right… Olbermann is finished. He just finished ahead of Shepherd Smith, Lou Dobbs, Larry King, Anderson Cooper, Campbell Brown, Glen Beck, Fox and Friends, American Morning, and every other program on MSNBC. His ratings are only up 25% from a year ago. But you’re right… he is finished… kind of like how your brain finished processing information after you were in the second grade.

  4. Eddie

    How is Olbermann finished? He is has the highest rated show on MSNBC and his show is only a few years old.

  5. rss

    Eddie,

    That’s my point exactly. He has one night where he finishes third place in the demo and people like Al go crazy. They fail to note that Olbermann has finished second place in the 8pm demo for nearly a year now. One bad night doesn’t mean anything…

  6. Mark

    Yes, Olbermann does usually finish 2nd at 8pm, but he’s a distant 2nd and frequently dips to 3rd … RARELY does Olbermann’s combined 8pm & 10pm audiences top O’Reilly’s viewers for 8pm alone … for July 30, you can throw in CNN’s 8pm audience to Olbermann’s total audience for the night and BillO still tops ‘em by over 300K …

    Fox finished 6th for the month of July among all cable networks … CNN was 22nd … MSNBC was 30th, which was one place behind the FOOD CHANNEL!!

    Ever heard the old saying … figures don’t lie, but liars figure …

  7. Mark

    Yes, Olbermann does usually finish 2nd at 8pm, but he’s a distant 2nd and frequently dips to 3rd … RARELY does Olbermann’s combined 8pm & 10pm audiences top O’Reilly’s viewers for 8pm alone … for July 30, you can throw in CNN’s 8pm audience to Olbermann’s total audience for the night and BillO still tops ‘em by over 300K …

    Fox finished 6th for the month of July among all cable networks … CNN was 22nd … MSNBC was 30th, which was one place behind the FOOD CHANNEL!!

    Ever heard the old saying … figures don’t lie, but liars figure …

  8. Chris Merrill

    Exactly. Hey Al, how come your weren’t looking for a shake-up at Fox and Friends after they lost the key demo to American Morning a few days ago? Were you calling the end of O’Riley after Olbermann and even Substitute R. Maddow beat him in the demo?
    Count of all of them staying around for a while. Audience numbers wax and wane, line up a week of numbers in separate browser tabs and watch it happen. In the end, they tend to stabalize around a general trend, baring a shakeup in times or programming.
    Yes, Olbermann slipped a little Wednesday, but Grace was also on a surge. I believe there was a big kidnapping case breakthrough that night

  9. Chris Merrill

    Exactly. Hey Al, how come your weren’t looking for a shake-up at Fox and Friends after they lost the key demo to American Morning a few days ago? Were you calling the end of O’Riley after Olbermann and even Substitute R. Maddow beat him in the demo?
    Count of all of them staying around for a while. Audience numbers wax and wane, line up a week of numbers in separate browser tabs and watch it happen. In the end, they tend to stabalize around a general trend, baring a shakeup in times or programming.
    Yes, Olbermann slipped a little Wednesday, but Grace was also on a surge. I believe there was a big kidnapping case breakthrough that night

  10. Anonymous

    Olbermann is bringing in more than anybody on MSNBC, and unless he screws it up himself, he isn’t going anywhere.

  11. Anonymous

    Olbermann is bringing in more than anybody on MSNBC, and unless he screws it up himself, he isn’t going anywhere.

  12. i love bush (not the pres)

    WOOOOW! look at those numbers for morning joe! 149k in the demo and 400k total viewers… even beating american morning and 2nd place behind “fox & fiends”. awesome! and that was with joe there too… the ratings are usually pretty low with him there. lol i cant complain, hes a cool cat. :]]

  13. Event Horizon

    Olbermanns ratings will slip even more since COMCAST is moving MSNBC to Digital only in many areas. Anyone with the old analog cable wont see him any more. Its all the more incentive for me to stick with Analog as long as Comcast still has it. NBC is the worst the big 3 networks by car and its appendage, MSNBC, is a chip off the old blockhead. NBCs glory days are far past.

  14. O’Reilly has been on for 12 years. Olbermann’s Countdown only premiered 5 years ago.

    Olbermann signed another 4 year contract with MSNBC, and seeing as he has their top show, he won’t be going anywhere. I think his ratings will continue to increase.

    As for me, I was a nightly O’Reilly viewer for years, but now have migrated to Olbermann. My friends are also switching to KO as well. It seems like a general trend that O’Reilly is losing viewers to Keith Olbermann.

  15. O’Reilly has been on for 12 years. Olbermann’s Countdown only premiered 5 years ago.

    Olbermann signed another 4 year contract with MSNBC, and seeing as he has their top show, he won’t be going anywhere. I think his ratings will continue to increase.

    As for me, I was a nightly O’Reilly viewer for years, but now have migrated to Olbermann. My friends are also switching to KO as well. It seems like a general trend that O’Reilly is losing viewers to Keith Olbermann.

  16. foxnews4ever

    olberman has been on for 10 years………..you only been watching that loser for 5.

  17. choccity2005

    This is Al……O'reilly factor viewer for years and don't get mad if olberman is losing his audience slowly but surely.

    The fact that olberman bragged that he won the 19-28 demo but lost all others as a win for his show is the funniest thing i ever heard.

    that's like arguing that you won the first half of a football game but loss the other 3 quarters and the game.lol

    Let's not forget the scott mccellan fiasco where he(bathtub boy)stated o'reilly was getting talking points,then when oreilly had mclelan apologize to him on the air,olberman doesn't apologize but makes oreilly the worst person b/c he didn't apologize to mcclean for calling him a LIAR.
    So whose the tru liar.Why has olberman not made john edwards the worst person in the world yet.Some olberman lover explain that please?

  18. choccity2005

    olberman has been on for 10 years………..you only been watching that loser for 5.

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