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Nielsen Ratings Weds, July 30: Dog Days of Summer

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July 31st, 2008

Scoreboard CBS FOX NBC ABC CW
Total Viewers (million) 7.45 6.65 4.95 4.68 .75
rating/Share: Adults 18-49 1.6/5 2.2/7 1.5/5 1.6/5 0.3/1

CBS took the most total viewers crown, with FOX scoring the most viewers in the prized 18-49 year old demographic. While Greatest American Dog did win its timeslot at 8pm, it was only barely. Considering that the other four networks aired repeats of unscripted programming, it looks like this Dog has already had its day.

Things got a little better at 9pm. A repeat of Criminal Minds drew in a few thousand more viewers than So You Think You Can Dance?, though Dance easily won the 18-49 demo in the 9pm hour.

More mixed leadership at 10pm. A repeat of CSI: NY had the most viewers, but ABC's Primetime: Crime took the 18-49 demo.

Full results:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 5.91 1.5/5
NBC America's Got Talent (R) 5.23 1.4/5
ABC Wife Swap (R ) 4.04 1.4/5
CW America's Next Top Model (R ) 0.81 0.3/1
FOX So You Think You Can Dance (R) 4.69 1.5/5
9:00 CBS Criminal Minds (Repeat) 8.64 1.7/5
ABC Supernanny (R ) 3.85 1.4/4
CW Pussycat Dolls Presents: Girlicious (R) 0.68 0.3/1
NBC Baby Borrowers 5.4 2.1/6
FOX So You Think You Can Dance 8.61 2.9/8
10:00 ABC Primetime: Crime 6.16 1.9/6
CBS CSI: NY (Repeat) 7.82 1.7/5
NBC Law & Order: SVU (R) 4.22 1.2/4

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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