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Nielsen Ratings Weds, July 30: Dog Days of Summer

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July 31st, 2008

Scoreboard CBS FOX NBC ABC CW
Total Viewers (million) 7.45 6.65 4.95 4.68 .75
Rating/Share: Adults 18-49 1.6/5 2.2/7 1.5/5 1.6/5 0.3/1

CBS took the most total viewers crown, with FOX scoring the most viewers in the prized 18-49 year old demographic. While Greatest American Dog did win its timeslot at 8pm, it was only barely. Considering that the other four networks aired repeats of unscripted programming, it looks like this Dog has already had its day.

Things got a little better at 9pm. A repeat of Criminal Minds drew in a few thousand more viewers than So You Think You Can Dance?, though Dance easily won the 18-49 demo in the 9pm hour.

More mixed leadership at 10pm. A repeat of CSI: NY had the most viewers, but ABC's Primetime: Crime took the 18-49 demo.

Full results:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 5.91 1.5/5
NBC America's Got Talent (R) 5.23 1.4/5
ABC Wife Swap (R ) 4.04 1.4/5
CW America's Next Top Model (R ) 0.81 0.3/1
FOX So You Think You Can Dance (R) 4.69 1.5/5
9:00 CBS Criminal Minds (Repeat) 8.64 1.7/5
ABC Supernanny (R ) 3.85 1.4/4
CW Pussycat Dolls Presents: Girlicious (R) 0.68 0.3/1
NBC Baby Borrowers 5.4 2.1/6
FOX So You Think You Can Dance 8.61 2.9/8
10:00 ABC Primetime: Crime 6.16 1.9/6
CBS CSI: NY (Repeat) 7.82 1.7/5
NBC Law & Order: SVU (R) 4.22 1.2/4

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

(13) Comments - Add Yours!

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  1. the switching of Greatest American Dog & Big Brother 10 should be a plus for CBS. DOG did similar numbers as BB, yet BB should see better numbers than DOG has posted on thursdays, in recent weeks.

  2. THE_Anonymous

    Wow NBC had quite a night! Is the Cosby Show back on the air? ;)

  3. Anonymous

    I just want to say, thank you for this site. I watch less tv every year, but have become fascinated by the industry. I’m the kind of culture nerd who only buys the issue of USA Today which has the Nielsens. But this site digs beneath the surface better than any, without the hype and PR. I think you have a lot of integrity to do what you do, and believe me, you are doing a public service. If its true that the average household has a tv on at least eight gours a day, that is a huge cultural influence any way you slice it. TV can be a wondeful thing for introverts, shutins, depressed people, something for families to do together to ease domestic stress, you name itg. Some TV shows – for me, the Sopranos, for example, rank up there with the best movies ever made. TV is often crap, but can we imagine life without it?

  4. Anonymous

    I just want to say, thank you for this site. I watch less tv every year, but have become fascinated by the industry. I’m the kind of culture nerd who only buys the issue of USA Today which has the Nielsens. But this site digs beneath the surface better than any, without the hype and PR. I think you have a lot of integrity to do what you do, and believe me, you are doing a public service. If its true that the average household has a tv on at least eight gours a day, that is a huge cultural influence any way you slice it. TV can be a wondeful thing for introverts, shutins, depressed people, something for families to do together to ease domestic stress, you name itg. Some TV shows – for me, the Sopranos, for example, rank up there with the best movies ever made. TV is often crap, but can we imagine life without it?

  5. TVaholic, Dog did slightly worse on Wednesdays, but i agree, BB should pull better numbers than Dog on Thursdays. The_Anonymous: haha. I’m pretty sure not even the Olympics will pull in that kind of share of 18-49 year olds (fixed, thanks).

    Moraliste – thanks for the kind words.

  6. TVaholic, Dog did slightly worse on Wednesdays, but i agree, BB should pull better numbers than Dog on Thursdays. The_Anonymous: haha. I’m pretty sure not even the Olympics will pull in that kind of share of 18-49 year olds (fixed, thanks).

    Moraliste – thanks for the kind words.

  7. LatinLover

    Robert, I was able to see Univision ratings on media life magazine. it seems like they won the 18-49 at 8pm… Love seeing them in the mix ;) . Also emphasizes how poor the English language networks are doing this summer!
    http://www.medialifemagazine.com/artman2/publis…

  8. Latin Lover, yep — Uni did win the 8pm hour (both in the 18-49 and 18-34 demos) and was tied for second for the night in the 18-49 demo and second outright in the 18-34 demo. Unfortunately I didn’t receive that data in time to include it.

  9. Latin Lover, yep — Uni did win the 8pm hour (both in the 18-49 and 18-34 demos) and was tied for second for the night in the 18-49 demo and second outright in the 18-34 demo. Unfortunately I didn’t receive that data in time to include it.

  10. Angie

    Is this the CW’s worst Wednesday night ever? Seriously, they should be ashamed to call themselves a broadcast network.

  11. Angie

    Is this the CW’s worst Wednesday night ever? Seriously, they should be ashamed to call themselves a broadcast network.

  12. Event Horizon

    CW stand for Complete Waste. They should just fold up their tent and cut the stations loose as independents. Its a network in name only.

  13. Event Horizon

    CW stand for Complete Waste. They should just fold up their tent and cut the stations loose as independents. Its a network in name only.

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