Live + Same Day Cable News Daily Ratings for July 31, 2008
P2+ Total Day
FNC – 999,000 viewers
CNN – 507,000 viewers
MSNBC – 334,000 viewers
CNBC – 239,000 viewers
HLN – 316,000 viewers
P2+ Prime Time
FNC – 2,187,000 viewers
CNN – 814,000 viewers
MSNBC- 705,000 viewers
CNBC – 247,000 viewers
HLN – 605,000 viewers
25-54 Total Day
FNC – 233,000 viewers
CNN –154,000 viewers
MSNBC – 116,000 viewers
CNBC – 65,000 viewers
HLN- 136,000 viewers
25-54 Prime Time
FNC – 522,000 viewers
CNN – 255,000 viewers
MSNBC – 232,000 viewers
CNBC – 68,000 viewers
HLN – 236,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 887,000 viewers (218,000)
American Morning- 386,000 viewers (124,000)
Morning Joe- 235,000 viewers (53,000)
Squawk Box- 209,000 viewers (46,000)
Morning Express w/ Meade- 340,000 viewers (173,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,413,000 viewers (229,000)
Situation Room- 662,000 viewers (222,000)
Race/WHTE HSE W. Gregory - 434,000 viewers (111,000)
Mad Money – 256,000 viewers (a scratch w/ 39,000)
Prime News- 162,000 viewers (76,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,209,000 viewers (266,000)
Lou Dobbs – 732,000 viewers (211,000)
Hardball w. Chris Matthews – 443,000 viewers (98,000)
Kudlow & Company- 212,000 viewers (a scratch w/41,000)
Glenn Beck – 260,000 viewers (100,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,635,000 viewers (585,000)
CNN Election Center– 577,000 viewers (219,000)
Countdown w. Olbermann – 1,097,000 viewers (346,000)
The Suze Orman Show -303,000 viewers (83,000)
Nancy Grace – 811,000 viewers (289,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 2,304,000 viewers (599,000)
Larry King Live – 1,061,000 viewers (281,000)
Verdict w/ Dan Abrams– 453,000 viewers (135,000)
City of Money & Mystery- 292,000 viewers (100,000)
Glenn Beck- 388,000 viewers (127,000)
10 PM P2+ (25-54)
On the Record – 1,622,000 viewers (381,000)
Anderson Cooper- 802,000 viewers (265,000)
Countdown w/ Olbermann– 565,000 viewers (214,000)
Big Idea w/ Deutsch –145,000 viewers (a scratch w/ 20,000)
Nancy Grace – 650,000 viewers (298,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,199,000 viewers (303,000)
Anderson Cooper – 692,000 viewers (269,000)
MSNBC Special–347,000 viewers (189,000)
Mad Money-a scratch w/106,000 viewers (a scratch w/ 23,000)
Showbiz Tonight– 283,000 viewers (99,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
