|Total Viewers (million)||7.34||7.15||4.63||4.29||1.63|
|/Share: Adults 18-49||2.0/6||2.3/7||1.7/6||1.3/4||0.6/2|
Another night of mixed leadership where CBS was the most-watched broadcast network while FOX's combination of Don't Forget the Lyrics andtook the 18-49 year old demographic.
I'm not as sold as some of my number crunching brethren on Flashpoint. The good news: in its second Thursday airing it increased (compared to last week's overnight report) the number of viewers from its first Thursday airing by 1.1 million or ~16%. The bad news, it didn't increase its 18-49 demo rating much. From a 1.7/5 to a 1.8/6.
10 had the highest demo performance of the night for CBS with a 2.3/8 (rating/share). As predicted by one of our commenters (TVaholic) the bump for by swapping with Greatest American Dog and moving to Thursdays was good news for CBS. Brother, had averaged a 2.0 in the demo on Wednesdays so that's a nice increase (15% above average).
I'm not quite sold on Flashpoint yet ratings-wise. Sure, it won its time slot, both in total viewers and the demo, and sure it was up more than a million viewers total, but does CBS really need another show that fares well with older people and not so well in the demo?
I mean think about it, we can call NBC's Last Comic Standing tired and old -- because it is. But with 2.64 million fewer viewers between 8p-10p than Flashpoint had at 10pm, LCS had a 1.9/7 in the demo. So with about 35% fewer total viewers, LCS was better in the 18-49 demo than Flashpoint.
|Time||Net||Show||Viewers (Millons)||18-49 Rating/Share|
|NBC||Last Comic Standing (8p-10p)||5.00||1.9/7|
|ABC||Ugly Betty (R)||3.75||1.1/4|
|FOX||Don't Forget the Lyrics||5.85||1.7/6|
Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.