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Nielsen Ratings Friday, August 1: Few Watched Swingtown Or Anything Else

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August 2nd, 2008

Scoreboard CBS NBC CW ABC FOX
Total Viewers (million) 5.09 5.06 3.98 3.75 2.57
Rating/Share: Adults 18-49 1.2/5 1.2/5 1.2/5 1.1/4 0.9/3

The first day of August brought another night of anemic numbers for the broadcast networks. You know when the CW comes in third overall, and tied for first in the 18-49 demo with an under-average performance from Friday Night Smackdown! that things aren't looking good. CBS had the most viewers overall, and tied with NBC and the CW for the 18-49 demo lead.

Swingtown continues its descent towards certain cancellation. It lost about 200,000 viewers from last Friday and its 18-49 demo performance fell again from last Friday's 1.5/6 to a 1.3/4. In Swingtown's defense, there were fewer people watching the broadcast networks across the board last night than a week ago, but that's not going to be enough to salvage it. Sorry Swingtown fans :(

A repeat of Numb3rs was the night's most watched program with 5.97 million, and a two hour installment of Dateline was the second most watched show averaging 5.54 million between 9p-11pm.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer (R ) 4.97 1.2/5
NBC Most Outrageous Moments (R ) 4.09 0.9/4
ABC Lemony Snicket's (R) 8p-10p 3.46 1.1/4
FOX Movie: Fog (R ) 8p-10p 2.57 0.9/3
CW Friday Night Smackdown! 8p-10p 3.98 1.2/5
9:00 CBS Numb3rs (R) 5.97 1.3/5
NBC Dateline (9p-11p) 5.54 1.4/5
10:00 ABC 20/20 4.34 1.1/4
CBS Swingtown 4.33 1.3/4

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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