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Nielsen Ratings Saturday, August 2: Will Broadcast Nets Start Selling Saturday Night Bandwidth?

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August 3rd, 2008

Scoreboard FOX CBS ABC NBC
Total Viewers (million) 4.47 3.65 3.33 2.62
Rating/Share: Adults 18-49 1.4/6 0.7/3 1.1/4 0.8/3

As ever I'm tempted to just re-run a previous overnight Saturday post because I'm not sure anyone would really notice the difference. There's really nothing to see here unless you are one to revel in the impending doom for broadcast television. If that's the case, you may wish to savor this.

As is typical, FOX was the most-watched broadcast network on a lowly Saturday night with its time-honored combo of Cops and America's Most Wanted giving FOX the most viewers and the best 18-49 year old demographic performance. But, hardly anyone watched FOX either.

A special airing of Saturday Night's Main Event on NBC, didn't turn out to be the main event. An encore of Flashpoint got a lot more viewers and tied it (which doesn't give it any bragging rights at all) in the the 18-49 demo.

NBC seems to be searching for record low Saturday audiences leading up to the Olympics. Perhaps it *should* give Quarterlife another go. At least that would generate some Internet buzz. If you thought it's not possible that two repeats of The Office could do worse than last week when it generated a mere 1.56 million viewers -- you were right. But only by 8,000 viewers or so.

As pitiful as ABC's performance was with two hours worth of encore Wipeout, it came in second in both the 8pm and 9pm hours. A repeat of Eli Stone at 10pm wasn't as fortunate, finishing last.

Full details:

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC Wipeout (R) 8p-10p 3.68 1.3/5
  CBS The Unit (R) 2.71 0.5/2
  NBC The Office (R) 2 episodes 8p-9p 1.64 0.5/2
  FOX Cops 4.30 1.4/6
         
9:00 FOX America's Most Wanted 4.65 1.4/5
  CBS Flashpoint (R) 3.61 0.7/3
  NBC Saturday Night's Main Event 2.38 0.7/3
         
10:00 NBC Law & Order: CI (R) 3.86 1.1/4
  CBS 48 Hours Mystery (R) 4.64 1.1/4
  ABC Eli Stone (R) 2.63 0.8/3

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

(8) Comments - Add Yours!

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  1. Chris Merrill

    Interesting comment on Quarterlife there. I’m not sure how publicized this is, but at least as of a few months ago, someone is trying very hard to save Quarterlife, if not the show than at least the website. Long story short, Quarterlife tried to get itself broadcast on my Universities closed circuit television station (through my student run club), and my impression was that they were trying to get that through in many other locations.
    It didn’t broadcast (no time left in the year) but I did watch it. Its not bad, it just started throwing in new characters and new plots too fast. Yes, my generation suffers from acute A.D.D. at times, and we do like a plot that advances and characters that develop, but give us a break. If I need a flow chart to keep track of who knows who and who’s doing what, I’m not watching.
    Maybe if they re-boot it and take it a bit slower…Its not like they could do much worse, right?

  2. Chris Merrill

    Interesting comment on Quarterlife there. I’m not sure how publicized this is, but at least as of a few months ago, someone is trying very hard to save Quarterlife, if not the show than at least the website. Long story short, Quarterlife tried to get itself broadcast on my Universities closed circuit television station (through my student run club), and my impression was that they were trying to get that through in many other locations.
    It didn’t broadcast (no time left in the year) but I did watch it. Its not bad, it just started throwing in new characters and new plots too fast. Yes, my generation suffers from acute A.D.D. at times, and we do like a plot that advances and characters that develop, but give us a break. If I need a flow chart to keep track of who knows who and who’s doing what, I’m not watching.
    Maybe if they re-boot it and take it a bit slower…Its not like they could do much worse, right?

  3. Steven

    How did “Fab Five” do on Lifetime last night?

  4. Bill

    ABC ran two different episodes of Wipeout. One at 8pm and one at 9pm. Why would you combine the ratings of two different episodes? The 9pm episode won the 18-49 demo.

  5. Steven, no idea at all. Just so you'll know, we only get cable ratings once a week (Tuesdays, for the prior Monday-Sun) and only the Top 40 at that. Sometimes the cable nets will pass us ratings outside the top 40, but when that happens you can usually find it elsewhere by doing a Google search. But if there will be any public data available for Fab Five, I doubt you will see it online anywhere until tomorrow (Monday).

  6. Bill, because I didn't get the hourly breakout and as indicated in the report the data was via Marc Berman (who writes for MediaWeek, which is owned by Nielsen). Why didn't you forward me the data you have *before* I posted this? :-)

  7. Robert,<br><br>I almost completely agree with The headline of this post. The Nets should consider pulling out of Saturday nights IF they are not going to seriously start programming it.<br><br>Only FOX has done much with the night, over the last 2-4 years. COPS and AMW do decent numbers during the regular season. But ABC, NBC and CBS just do nothing original here. Well, ABC does have NCAA Football in the fall, but it usually does worse than CBS's Crimetime repeats.<br><br>One of the nets should try an all Spanish Language night (NBC). Heck, they couldn't do much worse than The Office repeats have been doing lately.<br><br>Sell time to MTV / VH1 to use to premiere some of their shows. Might be a win-win situation if they would require broadcast network promos ran within the night (similar to CWs agreement on Sunday nights).<br><br>Let another entity have the night to try something completely different. Apparently the Broadcast Nets don't have the "Balls" to do it.

  8. Robert,

    I almost completely agree with The headline of this post. The Nets should consider pulling out of Saturday nights IF they are not going to seriously start programming it.

    Only FOX has done much with the night, over the last 2-4 years. COPS and AMW do decent numbers during the regular season. But ABC, NBC and CBS just do nothing original here. Well, ABC does have NCAA Football in the fall, but it usually does worse than CBS's Crimetime repeats.

    One of the nets should try an all Spanish Language night (NBC). Heck, they couldn't do much worse than The Office repeats have been doing lately.

    Sell time to MTV / VH1 to use to premiere some of their shows. Might be a win-win situation if they would require broadcast network promos ran within the night (similar to CWs agreement on Sunday nights).

    Let another entity have the night to try something completely different. Apparently the Broadcast Nets don't have the “Balls” to do it.

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