Live + Same Day Cable News Daily Ratings for August 1, 2008
P2+ Total Day
FNC – 889,000 viewers
CNN – 428,000 viewers
MSNBC – 324,000 viewers
CNBC – 245,000 viewers
HLN – 257,000 viewers
P2+ Prime Time
FNC – 1,505,000 viewers
CNN – 551,000 viewers
MSNBC- 626,000 viewers
CNBC – 202,000 viewers
HLN – 551,000 viewers
25-54 Total Day
FNC – 201,000 viewers
CNN –158,000 viewers
MSNBC – 129,000 viewers
CNBC – 80,000 viewers
HLN- 119,000 viewers
25-54 Prime Time
FNC – 304,000 viewers
CNN – 191,000 viewers
MSNBC – 244,000 viewers
CNBC – 98,000 viewers
HLN – 236,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 881,000 viewers (249,000)
American Morning- 431,000 viewers (208,000)
Morning Joe- 253,000 viewers (78,000)
Squawk Box- 253,000 viewers (78,000)
Morning Express w/ Meade- 230,000 viewers (108,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,243,000 viewers (218,000)
Situation Room- 528,000 viewers (145,000)
Race/WHTE HSE W. Gregory - 313,000 viewers (80,000)
Mad Money – 207,000 viewers (76,000)
Prime News- 138,000 viewers (58,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,131,000 viewers (218,000)
Lou Dobbs – 534,000 viewers (200,000)
Hardball w. Chris Matthews – 404,000 viewers (109,000)
Kudlow & Company- 203,000 viewers (90,000)
Glenn Beck – 275,000 viewers (115,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 1,824,000 viewers (355,000)
CNN Election Center– 451,000 viewers (176,000)
Countdown w. Olbermann – 1,020,000 viewers (341,000)
The Suze Orman Show (8PM-830PM) -199,000 viewers (59,000)
High Net Worth(830PM-9PM) -136,000 viewers (74,000)
Nancy Grace – 857,000 viewers (329,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,411,000 viewers (285,000)
Larry King Live – 698,000 viewers (237,000)
MSNBC Special– 402,000 viewers (135,000)
Big Mac: Inside McDonald’s- 277,000 viewers (166,000)
Glenn Beck- 360,000 viewers (172,000)
10 PM P2+ (25-54)
On the Record – 1,279,000 viewers (273,000)
Anderson Cooper- 501,000 viewers (159,000)
MSNBC Special– 456,000 viewers (255,000)
Big Idea w/ Deutsch –160,000 viewers (60,000)
Nancy Grace – 466,000 viewers (219,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 993,000 viewers (285,000)
Anderson Cooper – 421,000 viewers (167,000)
MSNBC Investigates–409,000 viewers (214,000)
Mad Money (11PM-1130PM)-167,000 viewers (84,000)
High Net Worth (1130PM-12AM)-134,000 viewers (77,000)
Showbiz Tonight– 350,000 viewers (160,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
The demo numbers for F&F seem comparable to where they usually are, give or take of course. One would expect a slight drop because the 6:00 am hour naturally has fewer viewers than the 7-9 hours and they are finally averaging the full 3 hours. Looks as though American morning is gaining some traction in the demo of late though the numbers are quite inconsistent.
Can someone explain to me why the ratings for Fox and Friends has been lower since they decided to get rid of Fox and Friends First? The demo ratings for American Morning and Fox and Friends are much closer now that F&FF no longer exists. Did Alisyn Camerota draw younger viewers than Gretchen, and was she the draw that got the viewers to first tune in, and then they simply watched the rest of the program after Gretchen came on? Gretchen is in danger of being beaten by Kiran in the very important demo. Oh, now wouldn't Kiran just relish that!
The demo numbers for F&F seem comparable to where they usually are, give or take of course. One would expect a slight drop because the 6:00 am hour naturally has fewer viewers than the 7-9 hours and they are finally averaging the full 3 hours. Looks as though American morning is gaining some traction in the demo of late though the numbers are quite inconsistent.