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Cable News Ratings for August 1, 2008

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August 4th, 2008

Live + Same Day Cable News Daily Ratings for August 1, 2008

P2+ Total Day
FNC – 889,000 viewers
CNN – 428,000 viewers
MSNBC – 324,000 viewers
CNBC – 245,000 viewers
HLN – 257,000 viewers

P2+ Prime Time
FNC – 1,505,000 viewers
CNN – 551,000 viewers
MSNBC- 626,000 viewers
CNBC – 202,000 viewers
HLN – 551,000 viewers

25-54 Total Day
FNC – 201,000 viewers
CNN –158,000 viewers
MSNBC – 129,000 viewers
CNBC – 80,000 viewers
HLN- 119,000 viewers

25-54 Prime Time
FNC – 304,000 viewers
CNN – 191,000 viewers
MSNBC – 244,000 viewers
CNBC – 98,000 viewers
HLN – 236,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 881,000 viewers (249,000)
American Morning- 431,000 viewers (208,000)
Morning Joe- 253,000 viewers (78,000)
Squawk Box- 253,000 viewers (78,000)
Morning Express w/ Meade- 230,000 viewers (108,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,243,000 viewers (218,000)
Situation Room- 528,000 viewers (145,000)
Race/WHTE HSE W. Gregory - 313,000 viewers (80,000)
Mad Money – 207,000 viewers (76,000)
Prime News- 138,000 viewers (58,000)

7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,131,000 viewers (218,000)
Lou Dobbs – 534,000 viewers (200,000)
Hardball w. Chris Matthews – 404,000 viewers (109,000)
Kudlow & Company- 203,000 viewers (90,000)
Glenn Beck – 275,000 viewers (115,000)

8PM - P2+ (25-54)
The O’Reilly Factor- 1,824,000 viewers (355,000)
CNN Election Center– 451,000 viewers (176,000)
Countdown w. Olbermann – 1,020,000 viewers (341,000)
The Suze Orman Show (8PM-830PM) -199,000 viewers (59,000)
High Net Worth(830PM-9PM) -136,000 viewers (74,000)
Nancy Grace – 857,000 viewers (329,000)

9 PM - P2+ (25-54)
Hannity & Colmes – 1,411,000 viewers (285,000)
Larry King Live – 698,000 viewers (237,000)
MSNBC Special– 402,000 viewers (135,000)
Big Mac: Inside McDonald’s- 277,000 viewers (166,000)
Glenn Beck- 360,000 viewers (172,000)

10 PM P2+ (25-54)
On the Record – 1,279,000 viewers (273,000)
Anderson Cooper- 501,000 viewers (159,000)
MSNBC Special– 456,000 viewers (255,000)
Big Idea w/ Deutsch –160,000 viewers (60,000)
Nancy Grace – 466,000 viewers (219,000)

11 PM P2+ (25-54)
The O’Reilly Factor – 993,000 viewers (285,000)
Anderson Cooper – 421,000 viewers (167,000)
MSNBC Investigates–409,000 viewers (214,000)
Mad Money (11PM-1130PM)-167,000 viewers (84,000)
High Net Worth (1130PM-12AM)-134,000 viewers (77,000)
Showbiz Tonight– 350,000 viewers (160,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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