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Nielsen Ratings Sunday, August 3: NBC Wins with Pre-Season Football

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August 4th, 2008

Scoreboard NBC CBS ABC FOX CW
Total Viewers (million) 6.73 6.40 4.07 3.95 .86
Rating/Share: Adults 18-49 2.1/7 1.5/5 1.3/4 1.7/5 0.4/1

Words rarely spoken around these parts: NBC won the most overall viewers and also took the 18-49 demo. Hopefully for the peacocks we'll hear that more once the Olympics start, but last night it was Sunday Night Football. -- the first preseason NFL matchup featuring the Washington Redskins and the Indianapolis Colts in the Hall of Fame Game in Canton, Ohio. Hail to the Redskins! They are now undefeated, and I get to say that even less often than saying NBC scores a nightly victory.

As for the rest of the night, there's not much to say...

  • High School Musical: Get in the Picture continues to fail completely for ABC
  • FOX had a sub-par night with its animation reruns, but even still a repeat of Family Guy at 9pm was the highest 18-49 demo rating for the night (though no doubt, a few half hours of the NFL game outperformed it. Update: now some doubt, just saw the half-hourly data and the best half hour in the demo for the NFL game was a 2.5/7, so it tied Family Guy for best demo half hour (even in the 9pm-9:30pm slot head-to-head). Also, Family Guy had the best 18-34 rating of the night with a 2.8/9, the NFL game was in second, its best half hour in the 18-34 year old demo was a 2.3/8.
  • CBS had the most watched program of the night with 60 Minutes and 8 million viewers
  • CW can't wait until it's no long responsible for programming Sunday nights next month.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
7:00 ABC America's Funniest Home Videos (R) 5.52 1.6/6
CBS 60 Minutes 8.00 1.2/4
NBC Dateline 5.32 1.4/5
FOX Til Death (R) 8p-9p 2.03 0.8/3
CW One Tree Hill (R ) 0.64 0.3/1
8:00 NBC Sunday Night Football 8p-11p 7.20 2.4/7
CBS Big Brother 10 6.67 2.3/7
FOX The Simpsons (2 Repeats 8p-9p) 4.62 2.0/6
CW Everybody Hates Chris (R) 0.82 0.4/1
ABC HSM: Get in the Picture 3.00 0.9/3
8:30 CW Aliens in America (R) 0.84 0.4/1
9:00 CBS Million Dollar Password (R) 5.33 1.3/3
ABC Extreme Makeover: Home Ed. (R) 4.50 1.6/4
FOX Family Guy (R) 5.50 2.5/7
CW The Game (R) 1.11 0.4/1
9:30 FOX American Dad (R) 4.89 2.2/6
CW Girlfriends (R) 1.09 0.4/1
10:00 ABC Desperate Housewives (R) 3.27 1.1/3
CBS Cold Case (R) 5.58 1.3/4

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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