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Cable News Ratings For Tuesday August 5, 2008

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August 6th, 2008

Live + Same Day Cable News Daily Ratings for August 5, 2008

P2+ Total Day
FNC – 941,000 viewers
CNN – 500,000 viewers
MSNBC – 354,000 viewers
CNBC – 223,000 viewers
HLN – 287,000 viewers

P2+ Prime Time
FNC – 1,919,000 viewers
CNN – 875,000 viewers
MSNBC- 785,000 viewers
CNBC – 132,000 viewers
HLN – 625,000 viewers

25-54 Total Day
FNC – 243,000 viewers
CNN –156,000 viewers
MSNBC – 134,000 viewers
CNBC – 71,000 viewers
HLN- 121,000 viewers

25-54 Prime Time
FNC – 510,000 viewers
CNN – 278,000 viewers
MSNBC – 264,000 viewers
CNBC – a scratch with 48,000 viewers
HLN – 234,000 viewers

35-64 Total Day
FNC – 406,000 viewers
CNN – 238,000 viewers
MSNBC – 178,000 viewers
CNBC – 110,000 viewers
HLN – 157,000 viewers

35-64 Prime Time
FNC – 748,000 viewers
CNN – 442,000 viewers
MSNBC – 389,000 viewers
CNBC – 69,000 viewers
HLN – 345,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 736,000 viewers (198,000) (432,000)
American Morning- 325,000 viewers (129,000) (189,000)
Morning Joe- 248,000 viewers (88,000) (129,000)
Squawk Box- 191,000 viewers (82,000) (141,000)
Morning Express w/ Meade- 256,000 viewers (127,000) (158,00)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,224,000 viewers (213,000) (486,000)
Situation Room- 622,000 viewers (178,000) (261,000)
Race/WHTE HSE W. Gregory - 492,000 viewers (128,000) (240,000)
Mad Money – 166,000 viewers (a scratch with 24,000) (69,000)
Prime News- 202,000 viewers (81,000) (83,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,308,000 viewers (276,000) (545,000)
Lou Dobbs – 846,000 viewers (171,000) (364,000)
Hardball w. Chris Matthews – 584,000 viewers (186,000) (297,000)
Kudlow & Company- 206,000 viewers (a scratch with 31,000) (102,000)
Glenn Beck – 355,000 viewers (123,000) (208,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,329,000 viewers (481,000) (776,000)
CNN Election Center– 659,000 viewers (270,000) (396,000)
Countdown w. Olbermann – 1,289,000 viewers (425,000) (621,000)
On the Money -120,000 viewers (a scratch with 33,000) (72,000)
Nancy Grace – 891,000 viewers (345,000) (491,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,904,000 viewers (538,000) (783,000)
Larry King Live – 1,131,000 viewers (285,000) (520,000)
Verdict w/ Dan Abrams– 594,000 viewers (188,000) (282,000)
Detroit Auto Show- 186,000 viewers (60,000) (96,000)
Glenn Beck- 471,000 viewers (137,000) (283,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,525,000 viewers (512,000) (685,000)
Anderson Cooper- 837,000 viewers (278,000) (411,000)
Countdown w/ Keith Olbermann– 473,000 viewers (179,000) (264,000)
Big Idea w/ Deutsch – a scratch with 89,000 viewers (52,000) (a scratch with 40,000)
Nancy Grace – 546,000 viewers (235,000) (274,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,082,000 viewers (361,000) (466,000)
Anderson Cooper – 681,000 viewers (233,000) (312,000)
MSNBC Special–315,000 viewers (152,000) (133,000)
Mad Money – a scratch with 95,000 viewers (67,000) (a scratch with 47,000)
Showbiz Tonight– 380,000 viewers (144,000) (207,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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