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Nielsen Ratings Tuesday, Aug 5: America's Got Talent Dominates

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August 6th, 2008

Scoreboard NBC CBS ABC FOX Uni CW
Total Viewers (million) 10.34 7.02 5.43 4.80 3.85 1.02
Rating/Share: Adults 18-49 2.8/8 1.9/6 2.1/6 1.9/6 1.6/5 0.4/1

While off from its performance last week when it was only one hour long, a two hour version of America's Got Talent dominated for the peacocks at NBC, especially in the second hour (10p-11p) where it averaged 12.87 million viewers and a 3.7/11 (rating/share) among 18-49 year olds.

While up until two weeks ago, ABC's Wipeout had consistently beaten AGT among 18-49 year olds, the tide is changing. Perhaps hurt by still even fewer viewers due to summer vacations, perhaps hurt by the 8pm time slot, Wipeout's demo performance was down to a 2.8/9. Wipeout still easily won the 8pm hour in the demo even though a repeat of NCIS had about a million and a half more total viewers.

Still, it's bad news for ABC as Wipeout has been pretty much the only thing the Mouse has had to smile about all summer. Last week it had a 3.6 rating in the 18-49 demographic once the final numbers were in so if the 2.8 holds up from last night, that's quite a hit. Oops. It turns out while not listed as a repeat, because it wasn't, last night's episode of Wipeout was a best-of style recap. Given that, there's nothing to be made of the lower than average numbers except perhaps that given it was a recap show, those numbers are pretty darn decent.

Update 08/006/08 12:40p PDT: more good news for Wipeout fans, Variety reports it has been renewed for a second season.

Two hours worth of I Survived a Japanese Game Show's season finale probably will also be its series finale. It scored under a 2.0 rating among 18-49 year old (1.8/5). Worse than a rerun of House, not to mention Feugo en la Sangre on Univision and only about the same as a repeat of FOX's Kitchen Nightmares.

Big Brother continues to perform for CBS, scoring the best 18-49 performance of the night for the Tiffany network with a 2.5/7.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Wipeout 7.30 2.8/9
CBS NCIS (R) 8.76 1.7/6
NBC Celebrity Family Feud 6.18 1.5/5
FOX Kitchen Nightmares (R) 4.07 1.8/6
CW Beauty and the Geek (R) 0.97 0.4/1
UNI Al Diablo con los Guapos 4.35 1.9/6
9:00 ABC I Survived a Japanese Game Show 4.45 1.8/5
CBS Big Brother 6.42 2.5/7
NBC America's Got Talent 11.96 3.2/9
FOX House (R) 5.53 2.0/6
CW Reaper (R) 1.07 0.4/1
UNI Fuego en la Sangre 4.33 1.9/5
10:00 ABC I Survived a Japanese Game Show 4.54 1.8/5
CBS Without a Trace (R) 5.86 1.6/4
NBC America's Got Talent 12.87 3.7/11
UNI Aqui y Ahora 2.89 1.2/3

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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