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Cable News Ratings for Wednesday August 6, 2008

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August 7th, 2008

Live + Same Day Cable News Daily Ratings for August 6, 2008

P2+ Total Day
FNC – 967,000 viewers
CNN – 476,000 viewers
MSNBC – 267,000 viewers
CNBC – 214,000 viewers
HLN – 282,000 viewers

P2+ Prime Time
FNC – 1,973,000 viewers
CNN – 805,000 viewers
MSNBC- 407,000 viewers
CNBC – 194,000 viewers
HLN – 664,000 viewers

25-54 Total Day
FNC – 227,000 viewers
CNN –142,000 viewers
MSNBC – 98,000 viewers
CNBC – 75,000 viewers
HLN- 128,000 viewers

25-54 Prime Time
FNC – 449,000 viewers
CNN – 250,000 viewers
MSNBC – 137,000 viewers
CNBC – 68,000 viewers
HLN – 273,000 viewers

35-64 Total Day
FNC – 418,000 viewers
CNN – 231,000 viewers
MSNBC – 117,000 viewers
CNBC – 111,000 viewers
HLN – 146,000 viewers

35-64 Prime Time
FNC – 787,000 viewers
CNN – 386,000 viewers
MSNBC – 189,000 viewers
CNBC – 94,000 viewers
HLN – 336,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 849,000 viewers (218,000) (474,000)
American Morning- 447,000 viewers (171,000) (265,000)
Morning Joe- 237,000 viewers (84,000) (99,000)
Squawk Box- 204,000 viewers (98,000) (140,000)
Morning Express w/ Meade- 241,000 viewers (131,000) (155,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,325,000 viewers (242,000) (579,000)
Situation Room- 572,000 viewers (115,000) (276,000)
Race/WHTE HSE W. Gregory - 392,000 viewers (153,000) (216,000)
Mad Money – 173,000 viewers (a scratch with 20,000) (a scratch w/ 34,000)
Prime News- 245,000 viewers (127,000) (141,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,173,000 viewers (265,000) (486,000)
Lou Dobbs – 810,000 viewers (208,000) (412,000)
Hardball w. Chris Matthews – 394,000 viewers (122,000) (213,000)
Kudlow & Company- 254,000 viewers (62,000) (104,000)
Glenn Beck – 361,000 viewers (139,000) (191,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,376,000 viewers (489,000) (904,000)
CNN Election Center– 575,000 viewers (184,000) (317,000)
Countdown w. Olbermann – 662,000 viewers (224,000) (312,000)
On the Money -130,000 viewers (a scratch with 25,000) (57,000)
Nancy Grace – 994,000 viewers (440,000) (544,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,840,000 viewers (456,000) (748,000)
Larry King Live – 878,000 viewers (249,000) (387,000)
Verdict w/ Dan Abrams– 253,000 viewers (82,000) (92,000)
Saving General Motors- 320,000 viewers (131,000) (162,000)
Glenn Beck- 423,000 viewers (146,000) (211,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,704,000 viewers (401,000) (708,000)
Anderson Cooper- 963,000 viewers (316,000) (452,000)
Countdown w/ Keith Olbermann– 305,000 viewers (106,000) (164,000)
Big Idea w/ Deutsch –131,000 viewers (a scratch w/ 47,000) (63,000)
Nancy Grace – 615,000 viewers (253,000) (277,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,176,000 viewers (319,000) (523,000)
Anderson Cooper – 739,000 viewers (227,000) (276,000)
MSNBC Special–369,000 viewers (117,000) (169,000)
Mad Money – a scratch with 98,000 viewers (a scratch w/ 39,000) (64,000)
Showbiz Tonight– 314,000 viewers (119,000) (129,000

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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