Live + Same Day Cable News Daily Ratings for August 6, 2008
P2+ Total Day
FNC – 967,000 viewers
CNN – 476,000 viewers
MSNBC – 267,000 viewers
CNBC – 214,000 viewers
HLN – 282,000 viewers
P2+ Prime Time
FNC – 1,973,000 viewers
CNN – 805,000 viewers
MSNBC- 407,000 viewers
CNBC – 194,000 viewers
HLN – 664,000 viewers
25-54 Total Day
FNC – 227,000 viewers
CNN –142,000 viewers
MSNBC – 98,000 viewers
CNBC – 75,000 viewers
HLN- 128,000 viewers
25-54 Prime Time
FNC – 449,000 viewers
CNN – 250,000 viewers
MSNBC – 137,000 viewers
CNBC – 68,000 viewers
HLN – 273,000 viewers
35-64 Total Day
FNC – 418,000 viewers
CNN – 231,000 viewers
MSNBC – 117,000 viewers
CNBC – 111,000 viewers
HLN – 146,000 viewers
35-64 Prime Time
FNC – 787,000 viewers
CNN – 386,000 viewers
MSNBC – 189,000 viewers
CNBC – 94,000 viewers
HLN – 336,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 849,000 viewers (218,000) (474,000)
American Morning- 447,000 viewers (171,000) (265,000)
Morning Joe- 237,000 viewers (84,000) (99,000)
Squawk Box- 204,000 viewers (98,000) (140,000)
Morning Express w/ Meade- 241,000 viewers (131,000) (155,000)
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,325,000 viewers (242,000) (579,000)
Situation Room- 572,000 viewers (115,000) (276,000)
Race/WHTE HSE W. Gregory - 392,000 viewers (153,000) (216,000)
Mad Money – 173,000 viewers (a scratch with 20,000) (a scratch w/ 34,000)
Prime News- 245,000 viewers (127,000) (141,000)
7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,173,000 viewers (265,000) (486,000)
Lou Dobbs – 810,000 viewers (208,000) (412,000)
Hardball w. Chris Matthews – 394,000 viewers (122,000) (213,000)
Kudlow & Company- 254,000 viewers (62,000) (104,000)
Glenn Beck – 361,000 viewers (139,000) (191,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,376,000 viewers (489,000) (904,000)
CNN Election Center– 575,000 viewers (184,000) (317,000)
Countdown w. Olbermann – 662,000 viewers (224,000) (312,000)
On the Money -130,000 viewers (a scratch with 25,000) (57,000)
Nancy Grace – 994,000 viewers (440,000) (544,000)
9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,840,000 viewers (456,000) (748,000)
Larry King Live – 878,000 viewers (249,000) (387,000)
Verdict w/ Dan Abrams– 253,000 viewers (82,000) (92,000)
Saving General Motors- 320,000 viewers (131,000) (162,000)
Glenn Beck- 423,000 viewers (146,000) (211,000)
10 PM P2+ (25-54) (35-64)
On the Record – 1,704,000 viewers (401,000) (708,000)
Anderson Cooper- 963,000 viewers (316,000) (452,000)
Countdown w/ Keith Olbermann– 305,000 viewers (106,000) (164,000)
Big Idea w/ Deutsch –131,000 viewers (a scratch w/ 47,000) (63,000)
Nancy Grace – 615,000 viewers (253,000) (277,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,176,000 viewers (319,000) (523,000)
Anderson Cooper – 739,000 viewers (227,000) (276,000)
MSNBC Special–369,000 viewers (117,000) (169,000)
Mad Money – a scratch with 98,000 viewers (a scratch w/ 39,000) (64,000)
Showbiz Tonight– 314,000 viewers (119,000) (129,000
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Hey Mr. Seidman, there’s a lot of discussion over at tvnewser about how abnormally low MSNBC’s numbers are….do you know if Nielsen may have messed up the numbers, or did MSNBC just flop last night for some reason?
The_Anonymous, wow the numbers are dramatically lower. I’ll see if i can find anything out. If I do, it probably won’t be until tomorrow.
What I hear is the numbers are right and that MSNBC just tanked for the night, especially KO and Verdict. I don’t have any idea why and don’t follow any of it closely enough to even speculate. If I see anything pertinent, I’ll post it here in the comments and update the post.
Thank you!
wowowowoowow……HEY OLBERMAN,can you say butt whooped in the ratings.YOU better never ever again say you can beat billo in the ratings…your whole show is BUSH,mccain and oreilly…IF BILL GOES ON VACATION,OBAMA WINS AND BUSH IS OUT OF OFFICE….WHAT THE HELL WILL YOU TALK ABOUT FOR A WEEK????
dOES ANYONE KNOW WHAT HE’D TALK ABOUT?
No way. Essentially, the ratings are saying that, all of the sudden with no trends and warning, all of HLN’s #’s are now MSNBC’s and vice versa. Bull! Is there any precedent for a WHOLE NETWORK to just assume someone else’s rating patterns and for said network to assume the other network’s previous ratings SUDDENLY AFTER ONE NIGHT????
It doesn’t make any sense is my point. Not trying to be nasty. Juse extremely curious.
smh3477, though I have no horse in this particular race, I’m with you that it seems odd. But I’m not sure I understand what you mean about HLN and MSNBC numbers flipping. HLN was up a little bit vs Tuesday, MSNBC was down a lot. That doesn’t strike me as a flip-flop. Even at 8pm, Nancy Grace’s had 100K more viewers than the previous day. KO lost about 600,000. There are some things I could ascribe to Grace’s recent rating surge. I have no explanation for MSNBC’s drops though.
smh3477 Maybe the Paris Hilton ads caused a few people in the tank for Obama to wake up.
I compared the 8 and 9 pm slots for Tuesday and Wednesday. The left hand column represents Wednesday night. The right Tuesday. As you can see Olbermann took a big hit as did Abrams, but the rest seems pretty normal. Some up…some down.
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 2,376,000….2,329,000
CNN Election Center– 575,000….659,000
Countdown – 662,000…1,289,000
On the Money -130,000…120,000
Nancy Grace – 994,000…891,000
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes – 1,840,000….1,904,000
Larry King Live – 878,000…1,131,000
Verdict w/ Dan Abrams– 253,000…594,000
Saving General Motors- 320,000…Detroit Auto Show- 186,000
Glenn Beck- 423,000…471,000
smh3477 Maybe the Paris Hilton ads caused a few people in the tank for Obama to wake up.
I compared the 8 and 9 pm slots for Tuesday and Wednesday. The left hand column represents Wednesday night. The right Tuesday. As you can see Olbermann took a big hit as did Abrams, but the rest seems pretty normal. Some up…some down.
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 2,376,000….2,329,000
CNN Election Center– 575,000….659,000
Countdown – 662,000…1,289,000
On the Money -130,000…120,000
Nancy Grace – 994,000…891,000
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes – 1,840,000….1,904,000
Larry King Live – 878,000…1,131,000
Verdict w/ Dan Abrams– 253,000…594,000
Saving General Motors- 320,000…Detroit Auto Show- 186,000
Glenn Beck- 423,000…471,000