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Cable News Ratings for Thursday August 7, 2008

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August 8th, 2008

Looks like Keith Olbermann tanked again and dragged MSNBC down with him. I don't really follow any of this stuff personally (though am glad to post the data) so I don't really have any theories on this. The best theory that I have is that half of Olbermann's viewers were O'Reilly lovers who just had to see what KO is up to and they got sick of it.

Nancy Grace does continue her surge, but that doesn't account for all of the missing Countdown viewers. Truthfully I have no real theory, conspiracy or otherwise, but the numbers are down. Your guess probably is better than mine...

Live + Same Day Cable News Daily Ratings for August 7, 2008

P2+ Total Day
FNC – 1,026,000 viewers
CNN – 488,000 viewers
MSNBC – 225,000 viewers
CNBC – 203,000 viewers
HLN – 302,000 viewers

P2+ Prime Time
FNC – 2,093,000 viewers
CNN – 806,000 viewers
MSNBC- 407,000 viewers
CNBC – a scratch w/106,000 viewers
HLN – 741,000 viewers

25-54 Total Day
FNC – 243,000 viewers
CNN –155,000 viewers
MSNBC – 78,000 viewers
CNBC – 70,000 viewers
HLN- 135,000 viewers

25-54 Prime Time
FNC – 462,000 viewers
CNN – 245,000 viewers
MSNBC – 119,000 viewers
CNBC – a scratch w/ 34,000 viewers
HLN – 275,000 viewers

35-64 Total Day
FNC – 452,000 viewers
CNN – 241,000 viewers
MSNBC – 107,000 viewers
CNBC – 116,000 viewers
HLN – 176,000 viewers

35-64 Prime Time
FNC – 797,000 viewers
CNN – 359,000 viewers
MSNBC – 182,000 viewers
CNBC – 63,000 viewers
HLN – 388,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 805,000 viewers (204,000) (476,000)
American Morning- 407,000 viewers (184,000) (284,000)
Morning Joe- 166,000 viewers (52,000) (71,000)
Squawk Box- 217,000 viewers (79,000) (158,000)
Morning Express w/ Meade- 184,000 viewers (90,000) (139,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,260,000 viewers (239,000) (562,000)
Situation Room- 509,000 viewers (136,000) (211,000)
Race/WHTE HSE W. Gregory - 304,000 viewers (70,000) (140,000)
Mad Money – 234,000 viewers (84,000) (132,000)
Prime News- 267,000 viewers (110,000) (137,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,423,000 viewers (246,000) (619,000)
Lou Dobbs – 594,000 viewers (108,000) (264,000)
Hardball w. Chris Matthews – 389,000 viewers (119,000) (186,000)
Kudlow & Company- 220,000 viewers (79,000) (126,000)
Glenn Beck – 324,000 viewers (64,000) (165,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,609,000 viewers (504,000) (938,000)
CNN Election Center– 550,000 viewers (133,000) (250,000)
Countdown w. Olbermann – 643,000 viewers (176,000) (266,000)
On the Money -126,000 viewers (a scratch with 40,000) (81,000)
Nancy Grace – 1,126,000 viewers (382,000) (510,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,948,000 viewers (444,000) (766,000)
Larry King Live – 1,034,000 viewers (369,000) (496,000)
Verdict w/ Dan Abrams– 280,000 viewers (84,000) (111,000)
Made in China- a scratch w/ 116,000 viewers (a scratch w/44,000) (72,000)
Glenn Beck- 497,000 viewers (136,000) (259,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,722,000 viewers (437,000) (687,000)
Anderson Cooper- 835,000 viewers (234,000) (332,000)
Countdown w/ Keith Olbermann– 296,000 viewers (97,000) (169,000)
Big Idea w/ Deutsch –a scratch w/ 77,000 viewers (a scratch w/ 16,000) (a scratch w/ 37,000)
Nancy Grace – 647,000 viewers (328,000) (419,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,358,000 viewers (453,000) (622,000)
Anderson Cooper – 668,000 viewers (248,000) (324,000)
MSNBC Special–303,000 viewers (151,000) (134,000)
Mad Money – a scratch with 114,000 viewers (a scratch w/ 45,000) (60,000)
Showbiz Tonight– 368,000 viewers (197,000) (210,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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