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Nielsen Ratings Thursday August 7, So You Think You Can Dance Finale Dominates

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August 8th, 2008

Scoreboard FOX NBC CBS ABC CW
Total Viewers (million) 9.91 7.18 6.75 4.54 1.82
Rating/Share: Adults 18-49 3.4/11 2.3/7 1.9/6 1.4/4 0.7/2

Unsurprisingly FOX won the night both with overall viewers and among 18-49 year olds with the season finale of So You Think You Can Dance.  While the two hour extravaganza averaged just under 10 million (9.91mm), the second hour averaged nearly 11 million (10.97mm) and the final half hour had 11.31 million viewers and a 3.8/11 in the demo.  Marc Berman notes that last years finale averaged 9.61 million viewers and a 3.7/11 so this year's finale was actually up a tiny bit in terms of viewers, but down around 8% among 18-49 year olds.

NBC was in second for the night with 90 minutes of the season finale of Last Comic Standing and 90 minutes worth of a special Thursday edition of America's Got Talent.  Some are carping on LCS and suggesting that this is its last season.  I'm not so sure.  Its ratings aren't stellar, to be sure, but if you factor in an extra six days of DVR viewing, it averaged over a 2.0 in the 18-49 demo for the season.  For cheap summer fare to air during NBC's summer portion of its year round programming, and considering that other than America's Got Talent (and OK, Dateline) NBC doesn't have much to hang its hat on.

I'm not going to chime in on CBS' numbers until I see the finals.  Big Brother seemed solid and Flashpoint was down in total viewers vs. last week, but up 23% in the 18-49 demo, but, but, but...CBS' numbers are likely skewed more than a tiny bit by local affiliates preempting regular programming for preseason football.

Full Details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Big Brother 10 6.18 2.1/7
NBC Last Comic Standing (8p-9:30p) 5.79 2.0/7
ABC Ugly Betty (R) 4.29 1.2/4
CW Smallville (R) 1.87 0.7/2
FOX So You Think You Can Dance 8.83 3.1/11
9:00 CBS CSI (R) 6.91 1.7/5
ABC Grey's Anatomy (R) 4.01 1.4/4
CW Supernatural (R) 1.78 0.7/2
FOX So You Think You Can Dance 10.97 3.7/11
9:30 NBC America's Got Talent (9:30p-11p) 8.57 2.7/8
10:00 ABC Hopkins 5.34 1.7/5
CBS Flashpoint 7.17 2.1/6

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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