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|---|---|---|---|---|---|
| Total Viewers (million) | 35.31 | 4.02 | 3.77 | 3.30 | 2.32 |
| Rating/Share: Adults 18-49 | 10.3/32 | 1.1/3 | 1.2/4 | 1.1/4 | 1.0/3 |
I haven't seen the actual show data yet, but there was only one show on NBC during the 8pm-11pm primetime portion of the evening, and that was the Olympic Opening ceremonies. CW also only had one show (Friday Night Smackdown!) and I believe, FOX ran a movie rerun for the two hours, so the only thing we're probably missing is the the individual show ratings for ABC and CBS. But we can guess Swingtown probably didn't have a great night, nor whatever was running on ABC.
Update: though averaging viewing for the primetime portion was 35 million, total viewing (caught at least some of the ceremonies) was almost 70 million in the USA.
Update 2: 8/09/08, 18:30 PDT: ABC ran a movie War of the Worlds for the night, so the only thing really missing is the CBS lineup though and the numbers for Swingtown at 10pm were: 3.46 million viewers and a 1.1/3 in the demo.
I wouldn't have predicted over 30 million viewers for the opening ceremonies, let alone over 35 million for the primetime portion. NBC must be simply ecstatic about these numbers.
I'll tip the hat to Smackdown! fans though, considering everything its numbers held up pretty well. WWE fans are loyal, and considering Smackdown isn't a live event, it's impressive.
More data on last night's opening ceremonies is here. I'll try to keep the site updated with any Olympics ratings data available throughout the event.
Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.











Sad to see these numbers. NBC shows no respect to the Olumpics and the athletes and it doesn’t deserve those numbers.
I’m not sure we watched the same event, George. Here’s what I saw: wow, the Chinese pulled off a very, very, very impressive opening ceremony that was huge in scale. I thought it was spectacular to watch, and sure, sometimes I wished the announcers would’ve quieted down more, I didn’t think it took a way at all from the impressive extravaganza put on by the host country. I do not see how that was disrespectful to the olympics or the athletes at all.
I’m not sure we watched the same event, George. Here’s what I saw: wow, the Chinese pulled off a very, very, very impressive opening ceremony that was huge in scale. I thought it was spectacular to watch, and sure, sometimes I wished the announcers would’ve quieted down more, I didn’t think it took a way at all from the impressive extravaganza put on by the host country. I do not see how that was disrespectful to the olympics or the athletes at all.
How outrageous and impossible would it be if a network disrespected its top show? Oh wait, it happened with the CW and Smackdown!
I’m glad the Olympics did well b/c it proves something can actually pull in big numbers on a Friday night. The Olympics will always be a beast no matter what technology comes along. Watching it on the internet sucks and its beautiful in HD.
This just shows you that networks need to start programming seriously on Friday nights as the audience is there.
Let me say something about Smackdown! it will be MyNetworkTV’s gain and The CW’s loss. Smackdown held up most of its audience last week against a stiff event like the Olympics placing it in third place. 4 million viewers on a Friday night against The Olympics on The CW at that is amazing.
I’m glad the Olympics did well b/c it proves something can actually pull in big numbers on a Friday night. The Olympics will always be a beast no matter what technology comes along. Watching it on the internet sucks and its beautiful in HD.
This just shows you that networks need to start programming seriously on Friday nights as the audience is there.
Let me say something about Smackdown! it will be MyNetworkTV’s gain and The CW’s loss. Smackdown held up most of its audience last week against a stiff event like the Olympics placing it in third place. 4 million viewers on a Friday night against The Olympics on The CW at that is amazing.
Hi Robert, I’m not sure if its ok to relay a post here or not but Mediaweek is reporting Swingtown as 3.66 million viewers 18-49 demo 1.1/3 at 10:00 and 3.26 million 18-49 demo 1.1/3 at 10:30. Pretty sad numbers. CBS is behind an ABC movie rerun.
Hi Robert, I’m not sure if its ok to relay a post here or not but Mediaweek is reporting Swingtown as 3.66 million viewers 18-49 demo 1.1/3 at 10:00 and 3.26 million 18-49 demo 1.1/3 at 10:30. Pretty sad numbers. CBS is behind an ABC movie rerun.
Em, first — it’s always OK! And thank you. We were on the same wave length though, I entered it about 30 minutes ago (see update 2 above), but much appreciated!
The numbers did stink, even worse than ABC for the hour. While I already felt Swingtown doomed, CBS airing an original episode up against the opening ceremonies removes any doubt. Not that there was any doubt!
Em, first — it’s always OK! And thank you. We were on the same wave length though, I entered it about 30 minutes ago (see update 2 above), but much appreciated!
The numbers did stink, even worse than ABC for the hour. While I already felt Swingtown doomed, CBS airing an original episode up against the opening ceremonies removes any doubt. Not that there was any doubt!
Speaking of shows airing against the ceremonies last night, I was shocked that USA aired new episodes of Monk and Psych, considering that they’re a part of the NBC Universl family.
Speaking of shows airing against the ceremonies last night, I was shocked that USA aired new episodes of Monk and Psych, considering that they’re a part of the NBC Universl family.
@Sandy, wow, I didn’t realize they were new episodes. That is a mystery. SciFi (also in the NBC Uni world) aired a movie instead of regular programming. Next Friday it’s regular programming w/new episodes and so are Monk and Psych, but the ratings for whatever is on NBC this Friday night won’t likely be anywhere near as high as they were for the opening ceremonies.
@Sandy, wow, I didn’t realize they were new episodes. That is a mystery. SciFi (also in the NBC Uni world) aired a movie instead of regular programming. Next Friday it’s regular programming w/new episodes and so are Monk and Psych, but the ratings for whatever is on NBC this Friday night won’t likely be anywhere near as high as they were for the opening ceremonies.
George,
Are you completely nuts??? How has NBC show ANY disrespect?
Now, I do agree that NO network “Deseves” its rating. They need to EARN them, and NBC did more than that with its opening ceremony presentation.
CBS should just exile Swingtown to Saturday nights and let that creepy show die a slow agonizing death. Its like an extended version of that All in the Family episode where Edith becomes pen pals with a Swinger couple and they stop by for a visit. Ick – that was easily the most disturbing episode of that classic series – except maybe for the episode where Edith’s transvestite friend gets killed by a guy with a metal pipe on Christmas Eve. I guess the next CBS series will be about transvestites or transexuals or She-males? Prob-ly.
CBS should just exile Swingtown to Saturday nights and let that creepy show die a slow agonizing death. Its like an extended version of that All in the Family episode where Edith becomes pen pals with a Swinger couple and they stop by for a visit. Ick – that was easily the most disturbing episode of that classic series – except maybe for the episode where Edith’s transvestite friend gets killed by a guy with a metal pipe on Christmas Eve. I guess the next CBS series will be about transvestites or transexuals or She-males? Prob-ly.
Kurt Angle RULLEZ!!
http://wrestlingtvshow.com/2008/08/09/tna-foota…
YEAH
I'm a fan of swingtown and boy, if an original episode of *anything* can't beat the [[YAWN]] parade of nations, it really is doomed.
Seriously, CW just threw away their highest rated show. Really stupid mistake. I think SD! is going to MyNetwork TV, if I'm not mistaken. Which means they'll be on the same channel as they were when they were on UPN, so really, what was the whole point of ever switching channels?