Nielsen Ratings Sunday, August 10: Swimming/Gymnastics average 32.6 Million for NBC

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August 11th, 2008

Scoreboard NBC CBS ABC FOX Uni CW
Total Viewers (million) 32.62 5.35 3.78 2.46 1.65 .72
Rating/Share: Adults 18-49 11.1/30 1.3/4 1.1/3 1.1/3 0.7/2 0.3/1

There can be no doubt that the peacocks are beyond pleased so far. It would be one thing if it was just the primetime ratings for the opening ceremonies that did well and then poof -- everyone went away. But so far, that's not happening. NBC averaged 32.64 million and a 11.1/30 share completely destroying everything else that was on the air in primetime last night.

Better news still for NBC, the 18-34 demographic is watching -- last night's primetime viewing averaged 9.4/29 (ratings/share) among 18-34 year olds. The Olympics were being viewed in almost 19% of the households in the US, and if people were home and watching TV there was nearly a one in three chance they were watching the olympics.

Which is to say, as great as these ratings are -- and clearly it's the biggest game in town -- most people aren't watching it, even when they are watching television (though the opening ceremonies did have nearly a 50% share).

Big Brother fans are loyal, it didn't take a huge hit in total viewers really. It was the third most-watched program of the evening behind the Olympics and 60 Minutes. FOX had a rerun of Terminator: The Sarah Connor Chronicles at 9pm, we're sure it will do better in the fall..,

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
7:00 ABC America's Funniest Home Videos (R) 4.48 1.2/4
CBS 60 Minutes 6.63 1.3/4
NBC Olympics: Women's Gymnastics/Swimming 23.56 7.4/24
FOX Til Death (R) 8p-9p 1.56 0.6/2
UNI Hora Pico/Familia P.Luche 1.85 0.8/2
CW One Tree Hill (R ) 0.57 0.2/1
8:00 NBC Olympics: Women's Gymnastics/Swimming 34.08 11.0/31
CBS Big Brother 10 6.08 1.5/4
FOX The Simpsons (R) 3.15 1.4/4
UNI Noche de Estrellas 1.39 0.5/2
CW Everybody Hates Chris (R) 0.71 0.3/1
ABC Extreme Makeover: Home Ed. (R) 3.46 1.0/3
8:30 CW Aliens in America (R) 0.68 0.2/1
FOX Family Guy (R) 3.69 1.8/5
9:00 CBS Million Dollar Password (R) 4.74 1.6/4
NBC Olympics: Women's Gymnastics/Swimming 37.64 13.0/32
ABC Extreme Makeover: Home Ed. (R) 4.72 1.4/4
FOX Terminator: Sarah Connor Chron 2.39 0.9/2
CW The Game (R) 0.84 0.4/1
UNI Noche de Estrellas 1.54 0.6/1
9:30 CW Girlfriends (R) 0.93 0.4/1
10:00 ABC Desperate Housewives (R) 2.46 0.8/2
UNI El Pantera 1.81 0.8/2
NBC Olympics: Women's Gymnastics/Swimming 35.22 12.9/32
CBS Cold Case (R) 3.96 1.0/3


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

TV Ratings Data Via Nielsen Media Research (C) 2008

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