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Nielsen Ratings Monday, August 11: Olympics Viewing Down, But Still Dominant

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August 12th, 2008

Scoreboard NBC CBS Uni ABC FOX CW
Total Viewers (million) 29.95 6.13 3.90 2.76 2.60 1.04
Rating/Share: Adults 18-49 10.3/27 1.9/5 1.7/4 1.0/2 0.9/3 0.4/1

Hey, it's not like it was going to average over 30 million viewers for the whole primetime session every night. And it still averaged over 33.5 million for the 10pm-11pm hour. Indeed, these games definitely seemed to have certain events front-loaded in NBC's favor. But for all The Talk of "NBC needs to realize we want to see everything LIVE no matter where we live" (and I confess, me frakking too, me frakking too), the west coast delays don't seem to be hurting NBC much, if at all. If I'm at NBC, I might feel your pain, but still stick with the way things are as its hard to argue with these results, as much as it sucks for us Californians.

There's really little else to write about, but what the heck. Whatever they're paying Charlie Sheen, the rest of the cast and the writers and producers at Two and a Half Men, it probably isn't enough. Even a rerun, up against the Olympic coverage scored over eight million viewers and performed admirably in the demo. All things considered, as usual, the CBS Monday night rerun lineup held up fairly nicely.

The good news for ABC when it comes to High School Musical: Get in the Picture and The Mole is that although the ratings numbers stunk, they didn't stink any worse really as a result of the Olympics. There aren't many who are loyal to these shows and they can't even crack three million these days, but those who are loyal watch no matter what. An hour of Samantha Who? reruns replacing Wanna Bet which has moved to Tuesdays after Wipeout, was ABC's weakest of an incredibly weak Monday night.

FOX was even weaker with reruns of Prison Break and Terminator: The Sarah Connor Chronicles. Sorry Lena and Summer. Still love you and it will no doubt be better than this next month, though that's not saying much.

Univision put the beatdown on both FOX and ABC taking the bronze medal for the night's third best network. Al Diablo con los Guapos and Fuego en la Sangre are performing well for UNI, even against Olympic coverage but Cristina at 10pm is the weakest link. As for the CW, you can see for yourself...

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC HSM: Get in the Picture 2.78 0.8/2
CBS Big Bang Theory (R ) 4.88 1.6/5
NBC Olympics, Men's Gymnastics, Swimming 27.03 8.7/25
FOX Prison Break (R) 2.42 0.9/3
UNI Al Diablo con los Guapos 4.52 1.9/6
CW Gossip Girl (R ) 1.13 0.5/1
8:30 CBS How I Met Your Mother (R ) 5.01 1.7/5
9:00 CBS Two and a Half Men (R ) 8.12 2.4/6
FOX Terminator: TSCC (R) 2.78 0.9/2
NBC Olympics, Men's Gymnastics, Swimming 29.20 10.0/25
CW One Tree Hill (R ) 0.96 0.4/1
UNI Fuego en la Sangre 4.46 1.9/5
ABC Samantha Who? (R) 2.52 0.9/2
9:30 CBS New Adventures of Old Christine (R ) 5.84 1.8/5
10:00 NBC Olympics, Men's Gymnastics, Swimming 33.63 12.2/31
UNI Cristina 2.71 1.2/3
ABC The Mole 2.97 1.2/3
CBS CSI: Miami (R ) 6.46 1.8/4

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

TV Ratings Data Via (C) 2008 The Nielsen Company. All Rights Reserved.

 
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