Mad Men held up nicely against the Olympics this past Sunday, drawing 1.26 million viewers, down only five percent or so versus the previous Sunday up against tougher competition (AKA same difficult competition of In Plain Sight and Army Wives, but with the Summer Olympic Games thrown in for good measure).
It's still well off the season two premiere but only a 5% drop against the Olympics isn't shabby. Top cable hitThe Closer was down 18% week over week, so being closer to In Plain Sight's limited 1% retreat week over week is probably good news for AMC. If I were a Nielsen home, Mad Men's ratings would definitely be a tiny bit higher as I've watched all three episodes this year live at first airing.
Mad Men's 1.26 million came on a household rating/share of 0.8/1 and an 0.5/1 in the 18-49 demo.
It sounds tiny, compared to the Olympics, but it's still about twenty times better (literally) than the Jonas Bros Internet video streaming got via MTV's web site...