NBC Releases Total Audience Measurement Index: The King is Dead? Long Live the King (TV!)

Categories: Internet TV

Written By

August 13th, 2008

I need to get lunch, digest it and then digest these numbers somewhat. My mind is spinning now -- though that may be due to too much caffeine.  It's rare that you get to hear the television folks talk about how great things are for TV while talking about how great the other platforms are too.  The telling points from the conference call for me were:

1. only 10% watching both on TV and the Internet -- 90% TV only

2. only 2/10ths of 1% watching exclusively on the Internet.  Mobile and VOD growing but tiny

3. nice that NBC will be tracking TAMi (total audience measurement index) numbers for all shows in the fall.

click the thumbnail below for an easier to read version of the TAMi numbers for the olympics through Monday:


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