Nielsen Ratings Tuesday August 12: Phelps, Gymnasts and NBC Average 32 Million

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August 13th, 2008

Scoreboard NBC CBS ABC Uni FOX CW
Total Viewers (million) 32.01 6.00 4.44 3.89 3.20 .97
Rating/Share: Adults 18-49 11.1/30 1.6/4 1.5/4 1.7/4 1.2/3 0.4/1

There's just not a whole lot to be said at this point. I said yesterday that we can't expect NBC to average over 30 million every day, but NBC is looking to prove that wrong.  Update: please note that I am not posting any numbers for the portion of the Olympics that ran past 11pm because I don't have access to them.  we will likely see the numbers for the full nightly duration at some point, but they will be in the aggregate and not broken out in 15, 30 minute or hourly chunks.  If you have data, and wish to share it, please sent to robert at tvbythenumbers dot com.  I will respect your anonymity.

I can't vouch yet because I haven't seen it, commenter Scotty (see comments below) reports that he hears between 11:39p to 12:18a when our women's gymnastic team was still going for the gold medal drew a whopping 24.4 rating in the 18-49 demo as 44.8 million viewers looked on.

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Wipeout (R) 4.90 1.8/5
CBS NCIS (R) 7.24 1.4/4
NBC Olympics - Women's Gymnastics/Swimming 26.59 8.5/25
FOX House (R) 3.66 1.4/4
CW Beauty and the Geek (R) 0.86 0.4/1
UNI Al Diablo con los Guapos 4.39 1.9/6
9:00 ABC Wanna Bet 3.75 1.4/4
CBS Big Brother 6.51 2.4/6
NBC Olympics - Women's Gymnastics/Swimming 30.47 10.3/27
FOX Terminator: TSCC (R) 2.75 1.0/2
CW Reaper (R) 1.08 0.4/1
UNI Fuego en la Sangre 4.25 1.8/5
10:00 ABC Primetime: Medical Mysteries 3.03 1.3/3
CBS Without a Trace (R) 4.26 1.1/3
NBC Olympics - Women's Gymnastics/Swimming 38.97 14.6/36
UNI Aqui y Ahora 3.03 1.3/3

Univision scored a rare second in the 18-49 demographic, though the gap between first in second is quite wide, I imagine they'll take it.

Notable: ABC apparently changed its mind, threw in the towel and aired a rerun of Wipeout. That didn't set things up so nicely for the Tuesday debut of Wanna Bet and it scored but 3.75 million viewers and a 1.4/4 among 18-49 year olds. But it must have felt glorious for Wanna Bet to get out of the Monday night ghetto. When it last ran on Monday at 9pm (8/4) it scored a mere 2.81 and an 0.9/3 -- with no Olympics competition. So surprisingly not only was this an improvement, the improvement was vast.

Tip your hat to the loyal Big Brother faithful, 6.5 million and a 2.4 in the demo at 9pm. Big Brother was the only show on last night besides the Olympics to crack a 2.0 in the 18-49 demo in *any* hour.

Don't be too hard on Sarah Connor, that may also be the worst I've ever seen a rerun of House do.

As for the Olympics, as a ratings junkie the numbers are definitely impressive. Almost 39 million viewers in the 10pm hour with a 14.6/36 in the demo. Wow.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Nielsen Ratings Source: (C) 2008 The Nielsen Company. All Rights Reserved.

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