NBC Internt Video Streaming Numbers: Great, But...

Categories: Internet TV

Written By

August 14th, 2008

More in the glory for NBC.  This time on the Internet.   Those who had the under on the on 232 million minutes of Internet streaming, claim your prize (I had the under, but there seems to be no prize!).   You won even with an extra day of streaming and streams thrown in, though just barely. 

With nearly 22 million video streams NBC has logged nearly 3.5 million hours of video viewing.  Because of a couple of "nearly" adjectives thrown in, this will hardly be precise, but we can definitely get into the right zip code and on the right block and that's way, way, way more than the 60,000 hours that the Jonas Brothers racked up, but it's still but a mere, 210 million minutes.

A rerun of Criminal Minds on CBS last night had 381.6 million minutes

TV is still Godzilla, but at least the Internet video viewing is fifty-eight times better than the 60,000 hours of Jonas Brothers streaming.  But it represents but a tiny fraction of the total minutes of television viewing which we hear were upwards of 49 billion minutes through Tuesday.

Based on the numbers it comes out to about 9.54 minutes per Olympics video stream viewed, which is very, very high compared to the typical less than 3 minutes of video view per video that the Internet serves up. 

Here's the full release from NBC.


  Almost 25 million uniques users online, nearly 25 million video streams and close to 3 million mobile visits

       BEIJING -Aug. 14, 2008 - After just five days, the Beijing Olympics is shaping up to become the biggest multi-platform sports event of all time. To date, NBCOlympics.com on MSN has set records for uniques, page views and streams, with nearly 25 million uniques users having visited the site, viewing 456 million pages watching close to 22 million video streams.*  In addition, nearly 3 million visits have been made to Games through NBCOlympics.com's mobile WAP and other VOD offerings.  All of this combined with the unprecedented television ratings on both the Network and cable properties, means that the Beijing Olympics on track to be a historic, multi-platform Sports programming event.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," said Gary Zenkel, President, NBC Olympics. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Additional digital highlights include:


  • NBCOlympics.com on MSN attracts over 6 million users daily, who have already watched nearly 3.5 million hours of video content. On average, users are staying close to 15 minutes per visit and spend 20 minutes when consuming video.


  • Since the beginning of the Beijing Games, NBCOlympics.com on MSN has ranked #1 in the Sports category based on share of page views according to Hitwise.


  • Video consumption is robust. Nearly 5 million users have watched video on the site so far and better than 4 million of the streams were live. The 5 most popular videos to date have been: US Men with 4x100 Free Relay; Phelps wins 400M IM; Phelps wins 200m free; Opening Ceremony Sights & Sounds; Phelps wins 200m fly.


  • Compared to the ENTIRE Athens Games, NBCOlympics.com on MSN is up 98% in total page views, 479% in average daily uniques and 812% in video streams after only 5 days of the Beijing Games.


  • Visits to NBCOlympics.com's Mobile WAP site has generated over 9.5 million page views, with users spending close to 6 minutes per visit.


  • Olympic fans are engaged with Widgets like never before, so far they have generated 40 million page views.


  • Phelps scores Gold in online video too. The five most viewed athlete profiles on NBCOlympics.com on MSN to date are: Michael Phelps; followed by Gymnast's Alicia Sacramone and Shawn Johnson respectively; Australian swimmer Stephanie Rice and Fencing star Mariel Zaqunis.


  • The most popular sports on NBCOlympics.com on MSN to date are Gymnastics, Swimming, Basketball, Beach Volleyball and Equestrian.

*All online data, unless otherwise indicated, is provided by Omniture.

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