NBC TAMi Beijing Olympics Numbers through August 14, 2008

Categories: Internet TV

Written By

August 15th, 2008

here's the latest update to NBC's "Total Audience Measurement Index" AKA TAMi. Click thumbnail for larger view.  VOD is picking up steam as additional data is received, but still but a mere 1/10th of 1% in terms of reach.  Mobile is tiny too.  Internet not tiny in terms of exposure (7%) but tiny in terms of actual time spent viewing videos.  You can't calculate it from this, but at the last numbers crunch, TV viewing represented more than 99.5% of total viewing.  Keep in mind that there is (intentionally) a lot of duplication in these numbers and almost 100% of the 7+ million listed as online have also watched the games on Television, wheras only 10% of the total people who have watched on television  also watching some online.

 

 
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