here's the latest update to NBC's "Total Audience Measurement Index" AKA TAMi. Click thumbnail for larger view. VOD is picking up steam as additional data is received, but still but a mere 1/10th of 1% in terms of reach. Mobile is tiny too. Internet not tiny in terms of exposure (7%) but tiny in terms of actual time spent viewing videos. You can't calculate it from this, but at the last numbers crunch, TV viewing represented more than 99.5% of total viewing. Keep in mind that there is (intentionally) a lot of duplication in these numbers and almost 100% of the 7+ million listed as online have also watched the games on Television, wheras only 10% of the total people who have watched on television also watching some online.