Nielsen Ratings Thursday August 14: Phelps Gets Gold, But Still Under 30 Million for NBC

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August 15th, 2008

Scoreboard NBC CBS Uni FOX ABC CW
Total Viewers (million) 27.95 6.38 3.85 3.51 3.17 1.51
Rating/Share: Adults 18-49 9.4/27 1.8/5 1.6/5 1.3/4 1.0/3 0.6/2

(10:50am, PDT, post updated with all data)NBC obviously won the night easily with coverage of the Summer Olympic Games in Beijing. Some of the best competition of last night extended well after 11pm, and will not be reflected here, but from 8pm-11pm, NBC averaged 27.95 million have been after on a household rating/share of 17.1/28 and a 9.4/27 in the 18-49 demographic.

As has consistently been the case, CBS was second in viewers, and last night also second in the 18-49 demographic. Flashpoint scored 6.311 million with a 1.6/4 among 18-49 year olds at 10pm and Big Brother had an impressive (all things considered) 6.7 million with a 2.3/7 in the age demo, with a rerun of CSI smooshed in between.

Preseason NFL football on FOX (Carolina Panthers vs. Philadelphia Eagles) was no match for the Olympics or Big Brother and FOX only averaged 3.5 million and a 1.3/4 in the age demo.

The 10pm-11pm hour was definitely the most-watched hour of Olympics, so especially in consideration of that, Flashpoint's numbers look pretty good to me. Here are the hourly breakdowns of the Olympic viewing in primetime (viewers, 18-49 rating/share):

8p: 20.71mm, 6.2/20

9p: 28.18mm, 9.4/26

10pm: 34.95mm, 12.5/33 (with the 10:30-11p a whopping 36.05mm, 13.1/35!)

So you can see Flashpoint was going up against an hour where the Olympics had nearly 15 million more viewers than the 8pm hour where Big Brother was competing.

Univision came in ahead of both FOX, ABC and of course, the CW.

I'm pretty sure the rest of the data doesn't really matter, though CW with repeats of Smallville and Supernatural was able to average over 1 million finally (1.51mm, 0.6/2 for the night between 8p-10p), but I'll get the rest of the data up later anyway.

A lot of people were watching broadcast network television last night during primetime (about 45 million on average).

Full Details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Big Brother 10 6.72 2.3/7
NBC Olympics Women's Gymnastics, Swimming 20.71 6.2/20
UNI Al Diablo con los Guapos 4.27 1.8/6
ABC Ugly Betty (R) 3.15 0.9/3
CW Smallville (R) 1.67 0.6/2
FOX NFL Pre-Season Panthers at Eagles 3.59 1.3/4
9:00 CBS CSI (R) 6.10 1.6/5
NBC Olympics Women's Gymnastics, Swimming 28.18 9.4/26
UNI Fuego en la Sangre 3.98 1.7/5
ABC Grey's Anatomy (R) 3.72 1.2/3
CW Supernatural (R) 1.34 0.6/2
FOX NFL Pre-Season Panthers at Eagles 3.43 1.2/3
10:00 NBC Olympics Women's Gymnastics, Swimming 34.95 12.5/33
ABC Private Practice (R) 2.66 0.8/2
CBS Flashpoint 6.31 1.6/4


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Nielsen Ratings Source: (C) 2008 The Nielsen Company. All Rights Reserved.

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