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Cable News Ratings for Friday August 15, 2008

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August 18th, 2008

Live + Same Day Cable News Daily Ratings for August 15 2008

P2+ Total Day
FNC – 958,000 viewers
CNN – 461,000 viewers
MSNBC – 619,000 viewers
CNBC – 312,000 viewers
HLN – 311,000 viewers

P2+ Prime Time
FNC – 1,580,000 viewers
CNN – 554,000 viewers
MSNBC- 632,000 viewers
CNBC – 128,000 viewers
HLN – 647,000 viewers

25-54 Total Day
FNC – 223,000 viewers
CNN –141,000 viewers
MSNBC – 266,000 viewers
CNBC – 140,000 viewers
HLN- 149,000 viewers

25-54 Prime Time
FNC – 300,000 viewers
CNN – 180,000 viewers
MSNBC – 254,000 viewers
CNBC – 61,000 viewers
HLN – 247,000 viewers

35-64 Total Day
FNC – 430,000 viewers
CNN – 216,000 viewers
MSNBC – 307,000 viewers
CNBC – 169,000 viewers
HLN – 172,000 viewers

35-64 Prime Time
FNC – 580,000 viewers
CNN – 244,000 viewers
MSNBC – 308,000 viewers
CNBC – 67,000 viewers
HLN – 342,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 797,000 viewers (302,000) (495,000)
American Morning- 470,000 viewers (172,000) (262,000)
Morning Joe- 250,000 viewers (93,000) (135,000)
Squawk Box- 196,000 viewers (88,000) (147,000)
Morning Express w/ Meade- 287,000 viewers (129,000) (169,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,397,000 viewers (209,000) (526,000)
Situation Room- 591,000 viewers (114,000) (216,000)
MSNBC Olympics Update- 1,072,000 viewers (535,000) (616,000)
**S OLY 1**(5PM-8PM)– 508,000 viewers (225,000) (234,000)
Prime News- 245,000 viewers (138,000) (137,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,475,000 viewers (239,000) (612,000)
Lou Dobbs – 657,000 viewers (126,000) (299,000)
Hardball w. Chris Matthews – 734,000 viewers (283,000) (390,000)
Glenn Beck – 237,000 viewers (138,000) (173,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 1,848,000 viewers (242,000) (610,000)
CNN Special Invest. Unit– 363,000 viewers (113,000) (174,000)
Countdown w. Olbermann – 949,000 viewers (343,000) (480,000)
On the Money (8PM-830PM)- 168,000 viewers (95,000) (92,000)
High Net Worth (830PM-9PM)- 131,000 viewers (74,000) (63,000)
Nancy Grace –1,064,000 viewers (406,000) (593,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,530,000 viewers (295,000) (557,000)
Larry King Live – 600,000 viewers (223,000) (271,000)
MSNBC Special– 488,000 viewers (228,000) (256,000)
Fast Money-149,000 viewers (63,000) (84,000)
Glenn Beck- 389,000 viewers (143,000) (178,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,363,000 viewers (361,000) (574,000)
Anderson Cooper- 700,000 viewers (204,000) (289,000)
MSNBC Special– 460,000 viewers (191,000) (188,000)
Big Idea w/ Deutsch –a scratch w/ 85,000 viewers (a scratch w/ 34,000) (a scratch w/ 38,000)
Nancy Grace – 520,000 viewers (207,000) (273,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 859,000 viewers (263,000) (398,000)
Anderson Cooper – 501,000 viewers (169,000) (271,000)
MSNBC Investigates–373,000 viewers (211,000) (189,000)
Mad Money (11PM-1130PM)–a scratch w/ 108,000 viewers (59,000) (a scratch w/28,000)
High Net Worth (1130PM-12PM)- a scratch w/ 101,000 viewers (a scratch w/ 41,000) (a scratch w/ 27,000)
Showbiz Tonight– 344,000 viewers (170,000) (206,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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