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Cable News Ratings for Saturday-Sunday, August 16-17

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August 19th, 2008

Saddleback's numbers were fairly impressive for FNC and CNN for a Saturday during Michael Phelps' 'Quest for Eight Gold Medals" week. A harbinger of things to come?  From 8p-10p, FNC dominated with 2.782 million versus CNN's 1.916 million and MSNBC's 871,000.

Live + Same Day Weekend Ratings
Cable News Ratings August 16, 2008

P2+ Total Day
FNC – 948,000 viewers
CNN – 613,000 viewers
MSNBC – 464,000 viewers
CNBC – 402,000 viewers
HLN – 256,000 viewers

P2+ Prime Time
FNC – 2,497,000 viewers
CNN – 1,748,000 viewers
MSNBC – 706,000 viewers
CNBC – 215,000 viewers
HLN – 194,000 viewers

25-54 Total Day
FNC – 255,000 viewers
CNN – 186,000 viewers
MSNBC – 243,000 viewers
CNBC – 203,000 viewers
HLN – 94,000 viewers

25-54 Prime Time
FNC – 592,000 viewers
CNN – 509,000 viewers
MSNBC – 328,000 viewers
CNBC – 114,000 viewers
HLN – 62,000 viewers

35-64 Total Day
FNC – 411,000 viewers
CNN – 282,000 viewers
MSNBC – 243,000 viewers
CNBC – 225,000 viewers
HLN – 120,000 viewers

35-64 Prime Time
FNC – 938,000 viewers
CNN – 803,000 viewers
MSNBC – 382,000 viewers
CNBC – 108,000 viewers
HLN – 94,000 viewers

Cable News Ratings for August 17, 2008

P2+ Total Day
FNC – 766,000 viewers
CNN – 478,000 viewers
MSNBC – 497,000 viewers
CNBC – 304,000 viewers
HLN – 259,000 viewers

P2+ Prime Time
FNC – 1,285,000 viewers
CNN – 1, 044,000 viewers
MSNBC – 444,000 viewers
CNBC- 222,000 viewers
HLN – 313,000 viewers

25-54 Total Day
FNC – 179,000 viewers
CNN – 173,000 viewers
MSNBC –268,000 viewers
CNBC – 152,000 viewers
HLN – 106,000 viewers

25-54 Prime Time
FNC – 267,000 viewers
CNN – 332,000 viewers
MSNBC –212,000 viewers
CNBC –122,000 viewers
HLN – 91,000 viewers

35-64 Total Day
FNC – 334,000 viewers
CNN – 227,000 viewers
MSNBC – 280,000 viewers
CNBC – 159,000 viewers
HLN – 126,000 viewers

35-64 Prime Time
FNC – 487,000 viewers
CNN – 432,000 viewers
MSNBC – 281,000 viewers
CNBC – 143,000 viewers
HLN – 150,000 viewers

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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