Chicks Dig The Olympics (and Michael Phelps, Too)

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August 19th, 2008

For the entire 2004 Summer Games, 50 percent of the audience on NBC was composed of women ages 18 and older, according to the data, followed by their male counterparts, at 40 percent.

By comparison, the NBC data showed, women ages 18 and older made up 39 percent of the audience for another major TV sports event, Super Bowl XLII in February, with men ages 18 and older at 47 percent.

From the article "Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them," by Stuart Elliot of The New York Times.

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