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Olympics Bump Up NBC Nightly News Versus July, But Not Athens in 2004

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August 19th, 2008

Brian Williams, NBC Nightly News

Bolstered by above-average ratings for NBC during the Games, "Nightly" attracted 9.4 million viewers for the week of August 11, up from an average of 7.35 million viewers for the month of July. - The New York Times' Briant Stelter on the NYT's TV Decoder blog.  Citing a post on TVNewser (and  Brian himself was the original TVNewser) Stelter notes that NBC Nightly News is still down 12% among 25-54 year olds from the Athens games in 2004. 

 
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