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NBC: Three Million to Go to Surpass Atlanta and Break Record for Olympic Viewing

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August 21st, 2008

Here's the latest from NBC, Beijing games are already the second most-viewed games of all time, now surpassing Lillehammer Winter Olympics of 1994 (and that had Tonya H. and Nancy K. and a couple of the top 100 broadcasts of all time). Also, check out this take on how the Olympic numbers are hugely a function of more people watching TV than normal (we already knew this, but still nice to see some numbers).

206 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 13 DAYS, SURPASSING LILLEHAMMER

NBCOlympics.com Tops 1 Billion Page Views

85% of All U.S. TV Households Have Tuned In

BEIJING -Aug. 21, 2008 -Through just 13 days, NBC Universal's Beijing Olympic coverage has surpassed the 16-day viewership total for the entire Lillehammer Winter Olympics, making it the second most viewed television event in U.S. history. The 206 million viewers are 13 million more than the first 13 days for Athens (193 million) and 5 million more than the Atlanta Games (201 million), which was the most-viewed television event in U.S. history. NBCU's coverage has reached more than 85 percent of all U.S. television homes.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

  • 1. 1996 Atlanta Summer Olympics, 209 million (17 days)
  • 2. *2008 Beijing Summer Olympics, 206 million (*through 13 days)
  • 3. 1994 Lillehammer Winter Olympics, 204 million (16 days)
  • 4 . 2004 Athens Summer Olympics, 203 million (17 days) 5. 1988 Seoul Summer Olympics, 194 million (17 days)
  • The Beijing Olympic 13-day average primetime viewership is 29.0 million, 12 percent ahead of Athens in 2004 (26.0 million). NBC's average of a 16.9 rating, 29 share in households is the best through the second Wednesday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.9/34) and is a seven percent jump from Athens in 2004 (15.8/27).
  • In primetime, NBC's Beijing Games has won all 79-rated half-hours against its entire network competition.
  • Wednesday night garnered 67 million total viewers in primetime and 24.8 million average viewers, a two percent gain from the comparable night in Athens (24.3 million). The night earned a 15.2 rating/26 share, just one percent off from Athens' comparable night (15.3/26).

NBCOLYMPICS.COM TOPS 1 BILLION PAGE VIEWS: NBCOlympics.com has surpassed one billion page views and has achieved record success across all metrics:

o 1.04 billion page views, nearly double the total page views for the 2004 Athens Games and 2006 Torino Games combined (561.1 million)

o 43.9 million unique users, 74 percent higher than the combined uniques for the entire Athens and Torino Games (25.2 million)

o 60.8 million video streams, nearly six times the combined total of video streams for the entire Athens and Torino Games (10.8 million)

o 7.4 million hours of video consumed through 13 days is the equivalent of 850 years of video.

TAMI FOR TUESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 19:

Tuesday, Aug. 19 95.4 million

TV: 87.6 million, ONLINE: 7.4 million, MOBILE: 399k, TV VOD: 25k

  • Monday, Aug. 18: 94.4 million
  • Sunday, Aug. 17: 107.4 million
  • Saturday, Aug. 16: 108.0 million
  • Friday, Aug. 15: 95.1 million
  • Thursday, Aug. 14: 101.6 million
  • Wednesday, Aug. 13: 101.0 million
  • Tuesday, Aug. 12: 105.1 million
  • Monday, Aug. 11: 103.1 million
  • Sunday, Aug. 10: 113.1 million
  • Saturday, Aug. 9: 97.8 million
  • Friday, Aug. 8: 74.6 million

*A complete TAMi through Aug. 18 is available at NBC Media Village at www.nbcumv.com. Click TAMi graphic on right side of the page.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

 
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