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Nielsen Ratings August 20, 2008 - More Olympic Dominance

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August 21st, 2008

Scoreboard NBC CBS FOX ABC CW
Total Viewers (million) 24.32 5.69 3.87 3.78 .80
rating/Share: Adults 18-49 8.1/23 1.4/4 1.2/3 1.3/4 0.3/1

Did you predict NBC would once again crush the competition? Of course you did. Duh! But although the numbers are sliding a little bit as predicted, NBC still had ten million more viewers than CBS, ABC, Fox and the CW combined.

That's still a pretty healthy beat down. People love the Olympics more than dogs, at least when it comes to watching them on TV as CBS Greatest American Dog pulled in 5.12 million and a 1.3/4 (rating/share) among 18-49 year olds.

There's very little else to say about the night, so I'll spare you the prose. And instead contemplate the end of the TV universe for the Stargate franchise on SciFi.

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 5.12 1.3/4
NBC Olympics 8p-11p 24.32 8.1/23
ABC Wife Swap (R ) 3.55 1.4/4
CW America's Next Top Model (R ) 0.98 0.3/1
FOX Bones (R) 4.74 1.4/4
9:00 CBS Criminal Minds (R) 5.89 1.6/4
ABC Supernanny (R ) 3.72 1.3/3
CW Pussycat Dolls Presents: Girlicious (R) 0.62 0.3/1
FOX Terminator: TSCC (R) 3.01 1.1/3
10:00 ABC Primetime: Crime 4.07 1.4/4
CBS CSI: NY (Repeat) 6.06 1.5/5
Half Hourly Olympic Data
8:00 NBC Olympics 18.24 5.5/18
8:30 NBC 22.00 6.9/21
9:00 NBC 26.18 8.5/23
9:30 NBC 25.65 8.5/22
10:00 NBC 29.92 10.6/29
10:30 NBC 23.98 8.4/24

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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