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Cable News Ratings for Thursday, August 21

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Written By

August 22nd, 2008

Laura Ingraham, or Bill O'Reilly, FNC still dominates. Since I personally watch none of the shows listed below, I am basing it just on the numbers. It's not an attack on anyone's politics, but nonetheless, the numbers tell a tale. On this night it wasn't a particularly friendly tale for either CNN or MSNBC.

Live + Same Day Cable News Daily Ratings for August 21 2008

P2+ Total Day
FNC – 1,071,000 viewers
CNN – 559,000 viewers
MSNBC – 577,000 viewers
CNBC – 277,000 viewers
HLN – 321,000 viewers

P2+ Prime Time
FNC – 1,989,000 viewers
CNN –850,000 viewers
MSNBC- 863,000 viewers
CNBC – 152,000 viewers
HLN – 757,000 viewers

25-54 Total Day
FNC – 232,000 viewers
CNN –168,000 viewers
MSNBC – 198,000 viewers
CNBC – 110,000 viewers
HLN- 134,000 viewers

25-54 Prime Time
FNC – 448,000 viewers
CNN – 215,000 viewers
MSNBC – 254,000 viewers
CNBC – 72,000 viewers
HLN – 301,000 viewers

35-64 Total Day
FNC – 463,000 viewers
CNN – 256,000 viewers
MSNBC – 259,000 viewers
CNBC – 146,000 viewers
HLN – 169,000 viewers

35-64 Prime Time
FNC – 780,000 viewers
CNN – 321,000 viewers
MSNBC – 409,000 viewers
CNBC – 84,000 viewers
HLN – 376,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 928,000 viewers (262,000) (513,000)
American Morning- 386,000 viewers (132,000) (230,000)
Morning Joe- 294,000 viewers (122,000) (148,000)
Squawk Box- 226,000 viewers (117,000) (163,000)
Morning Express w/ Meade- 274,000 viewers (150,000) (181,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,593,000 viewers (239,000) (662,000)
Situation Room- 893,000 viewers (228,000) (386,000)
MSNBC Olympics Update- 663,000 viewers (215,000) (275,000)
**S OLY 1**(5PM-8PM)– 635,000 viewers (299,000) (353,000)
Prime News- 347,000 viewers (117,000) (142,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,548,000 viewers (284,000) (631,000)
Lou Dobbs –819,000 viewers (267,000) (370,000)
Hardball w. Chris Matthews – 940,000 viewers (241,000) (435,000)
Glenn Beck – 361,000 viewers (79,000) (149,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,173,000 viewers (446,000) (806,000)
CNN Election Center-722,000 viewers (190,000) (295,000)
Countdown w. Olbermann – 1,234,000 viewers (313,000) (559,000)
On the Money -253,000 viewers (112,000) (138,000)
Nancy Grace –1,213,000 viewers (407,000) (577,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 1,988,000 viewers (475,000) (792,000)
Larry King Live--1,037,000 viewers (218,000) (346,000)
Verdict w/ Dan Abrams– 632,000 viewers (212,000) (292,000)
Fast Money-162,000 viewers (84,000) (88,000)
Glenn Beck- 487,000 viewers (208,000) (265,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,804,000 viewers (424,000) (742,000)
Anderson Cooper—792,000 viewers (238,000) (323,000)
Countdown w/ Keith Olbermann– 722,000 viewers (237,000) (375,000)
Big Idea w/ Deutsch –a scratch w/ 43,000 viewers (a scratch w/20,000) (a scratch w/26,000)
Nancy Grace – 627,000 viewers (302,000) (315,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,083,000 viewers (270,000) (469,000)
Anderson Cooper – 593,000 viewers (249,000) (309,000)
MSNBC Special–384,000 viewers (161,000) (158,000)
Mad Money—a scratch w/55,000 viewers (a scratch w/ 29,000) (a scratch w/34,000)
Showbiz Tonight– 317,000 viewers (106,000) (130,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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