Nielsen Ratings Thursday, August 21: Olympics and Flashpoint

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August 22nd, 2008

Scoreboard NBC CBS FOX Uni ABC CW
Total Viewers (million) 22.14 6.88 4.37 3.85 3.18 1.56
Rating/Share: Adults 18-49 7.2/21 1.9/6 1.5/5 1.6/5 1.1/ 0.5/2

NBC's Olympic dominance continued even though not surprisingly the numbers are starting to tail off. But averaging 22.14 million total viewers and a 7.2/21 (rating/share) among 18-49 year olds during primetime in the fourteenth day of coverage is not too shabby.

CBS came in second with the lineup of Big Brother (loyal fans, and the only thing besides the Olympics to get more than a 2.0 rating among 18-49 year olds) a CSI rerun and Flashpoint. Although Flashpoint was just under a 2.0 rating among 18-49 year olds, it's ability to hold its viewer base (and actually increase viewers out of the CSI lead-in) is impressive. Though there are lots of ways to slice the numbers, there's no slicing where I'd imagine CBS is not happy with these results, especially up against the strongest hour of Olympic coverage.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Big Brother 10 6.14 2.1/7
NBC Olympics Track & Field, Diving 18.18 5.1/17
UNI Al Diablo con los Guapos 4.47 1.9/6
ABC Ugly Betty (R) 3.16 0.9/3
CW Smallville (R) 1.70 0.6/2
FOX NFL Pre-Season 49ers at Bears 4.26 1.4/5
9:00 CBS CSI (R) 7.20 1.7/5
NBC Olympics Track & Field, Diving 23.44 7.6/22
UNI Fuego en la Sangre 4.31 1.8/5
ABC Grey's Anatomy (R) 3.22 1.2/3
CW Supernatural (R) 1.43 0.5/2
FOX NFL Pre-Season 49ers at Bears 4.49 1.6/4
10:00 NBC Olympics Track & Field, Diving 24.79 8.9/24
ABC Private Practice (R) 3.16 1.1/3
CBS Flashpoint 7.29 1.9/5

Nielsen Ratings Source: (C)2008 The Nielsen Company, All Rights Reserved.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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