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Nielsen Ratings Friday, August 22: Olympic Viewing Down to Lows, Still Dominant

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August 24th, 2008

Scoreboard NBC CBS ABC FOX CW
Total Viewers (million) 17.73 4.88 4.67 4.07 3.85
rating/Share: Adults 18-49 5.4/18 1.6/5 1.4/5 1.1/4 1.3/4

Sorry for the delay with the Friday update, the least viewed night of Olympic viewing so far, with 17.73 million average for prime-time and a 5.4/18 (rating/share) among 18-49 year olds. No half hour of coverage averaged more than 20 million viewers. Friday night was the least viewed night last week as well. We'll see if Saturday rebounded a bit.

The Swingtown faithful weren't dying to know what the ratings were because they knew the show was preempted by an NFL pre-season matchup between the Steelers and the Vikings Dallas and Houston.

Full details including half-hourly Olympics breakout:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS NFL Preseason Dallas vs. Houston 8p-11p 4.88 1.6/5
NBC Olympics (8p-11p) 17.73 5.4/18
ABC Movie: Collateral (R) 8p-10p 4.89 1.4/5
FOX Are You Smarter than a 5th Grader (R) 8p-10p 4.07 1.1/4
CW Friday Night Smackdown! 8p-10p 3.85 1.3/4
10:00 ABC 20/20 4.32 1.3/4
Half Hourly Olympics Data
8:30 NBC Olympics 15.73 4.4/16
9:00 NBC Olympics 17.22 5.1/17
9:30 NBC Olympics 17.83 5.3/17
10:00 NBC Olympics 18.83 6.0/19
10:30 NBC Olympics 19.04 6.2/20

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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