Site Logo

'

Nielsen Ratings Friday, August 22: Olympic Viewing Down to Lows, Still Dominant

Categories: '

Written By

August 24th, 2008

Scoreboard NBC CBS ABC FOX CW
Total Viewers (million) 17.73 4.88 4.67 4.07 3.85
Rating/Share: Adults 18-49 5.4/18 1.6/5 1.4/5 1.1/4 1.3/4

Sorry for the delay with the Friday update, the least viewed night of Olympic viewing so far, with 17.73 million average for prime-time and a 5.4/18 (rating/share) among 18-49 year olds. No half hour of coverage averaged more than 20 million viewers. Friday night was the least viewed night last week as well. We'll see if Saturday rebounded a bit.

The Swingtown faithful weren't dying to know what the ratings were because they knew the show was preempted by an NFL pre-season matchup between the Steelers and the Vikings Dallas and Houston.

Full details including half-hourly Olympics breakout:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS NFL Preseason Dallas vs. Houston 8p-11p 4.88 1.6/5
NBC Olympics (8p-11p) 17.73 5.4/18
ABC Movie: Collateral (R) 8p-10p 4.89 1.4/5
FOX Are You Smarter than a 5th Grader (R) 8p-10p 4.07 1.1/4
CW Friday Night Smackdown! 8p-10p 3.85 1.3/4
10:00 ABC 20/20 4.32 1.3/4
Half Hourly Olympics Data
8:30 NBC Olympics 15.73 4.4/16
9:00 NBC Olympics 17.22 5.1/17
9:30 NBC Olympics 17.83 5.3/17
10:00 NBC Olympics 18.83 6.0/19
10:30 NBC Olympics 19.04 6.2/20

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

(6) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. NEPats79

    One brief correction: The Pittsburgh/Minnesota game was the Saturday night game on CBS. Friday night's game was Dallas/Houston.

  2. NEPats79, you are correct and I've updated the post. Thanks.

  3. DT

    Wha rating did the Cheetah Girls get?

  4. DT, unfortunately we don't see overnight data for cable shows, or much data for cable at all. We see the top 40 shows each week for cable, once a week (Tuesdays, for the prior Mon-Sun). If it makes the top 40, we'll mention it in the weekly cable post. If I see it anywhere else, I'll add it to my links list in the lower right portion of the site.

© 2008 TVbytheNumbers, all rights reserved. Zap2it Partner