Nielsen Ratings Saturday, August 23: More Beijing

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August 25th, 2008

Scoreboard NBC CBS FOX ABC
Total Viewers (million) 16.82 4.82 4.43 3.31
Rating/Share: Adults 18-49 5.1/16 1.5/5 1.5/5 0.9/3

First, sorry about the weekend delays, but I didn't see any results for Saturday until this morning.  Olympic viewing was down to its lowest levels yet on Saturday, but that did not stop NBC from winning easily or from setting the record for both most-watched Olympics and most-watched television event in U.S. history.

The games generated over 211 viewers who watched at least six minutes of Olympic coverage, surpassing the 209 million from the Atlanta games.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 NBC XXIX Summer Olympics 8p-11p 16.82 5.1/16
CBS Pre-Season NFL, Steelers vs. Vikings 8p-11p 4.82 1.5/3
FOX Cops (R) 4.11 1.4/5
ABC Movie: Madagascar (R) 8p-10p 3.67 1.4/4
9:00 FOX America's Most Wanted 4.75 1.6/5
10:00 ABC Eli Stone (R) 2.59 0.62
Half-hour Olympic Detail
8:00 NBC XXIX Summer Olympics 10.08 2.6/10
8:30 NBC 12.02 3.2/11
9:00 NBC 13.09 3.6/12
9:30 NBC 17.27 5.2/16
10:00 NBC 17.68 5.4/17
10:30 NBC 16.82 6.3/20

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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