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Olympics Opening Ceremony Leads DVR Viewing

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August 25th, 2008

Olympic Opening Ceremony Viewed By 3.2 Million on DVRs

For the week of telecasts that included the first 2 nights of the 2008 Summer Olympics (August 4-10) the Summer Olympics Opening Ceremony had the largest absolute time-shifted audience with 3.254 million DVR viewers, 10% of its Live viewing audience. The other Summer Olympics shows in that 2 day period had DVR viewing audiences of 1-2 million and % increases of about 6%, quite high for sporting events. It will be interesting to see how much future nights of the Olympics were DVR viewed.

The percentage increases from DVR viewing for the top several shows were up sharply since my last post (over a month ago), with Swingtown increasing its Live audience by 38.6% from 2.55 million to 3.52 million over 7 days of DVR viewing. Big Brother and The Mole also had large % increases over their Live viewing.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 SUMMER OLYMPIC OPEN CEREMONY NBC 35,880 32,626 3,254 10.0%
2 SO YOU THINK CAN DANCE-THU FOX 10,355 8,460 1,895 22.4%
3 SUMMER OLYMPIC SUN PRIME 1 NBC 32,679 30,798 1,881 6.1%
4 SO YOU THINK CN DANCE-WED FOX 9,686 7,914 1,772 22.4%
5 SUMMER OLYMPIC SAT PRIME 1 NBC 24,525 23,037 1,488 6.5%
6 Big Brother 10-THU CBS 6,216 4,729 1,487 31.4%
7 Big Brother 10-TUE CBS 6,959 5,599 1,360 24.3%
8 AMERICA'S GOT TALENT NBC 13,288 12,105 1,183 9.8%
9 Wipeout ABC 7,975 6,844 1,131 16.5%
10 SWINGTOWN CBS 3,533 2,549 984 38.6%
11 Big Brother 10-SUN CBS 5,739 4,764 975 20.5%
12 AMERICA'S GOT TALENT 8/7(S) NBC 8,238 7,264 974 13.4%
13 I SURVED-JAPANESE GM SHOW ABC 5,234 4,358 876 20.1%
14 MOLE, THE ABC 3,582 2,778 804 28.9%
15 LAST COMIC STANDING 6 NBC 4,963 4,168 795 19.1%
16 FLASHPOINT CBS 6,787 6,129 658 10.7%
17 HOPKINS ABC 5,332 4,782 550 11.5%
18 BABY BORROWERS NBC 3,669 3,124 545 17.4%
19 GREATEST AMERICAN DOG CBS 6,204 5,666 538 9.5%
20 Nashville STAR NBC 6,474 5,965 509 8.5%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:

 

 

 


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 SWINGTOWN CBS 3,533 2,549 984 38.6%
2 Big Brother 10-THU CBS 6,216 4,729 1,487 31.4%
3 MOLE, THE ABC 3,582 2,778 804 28.9%
4 BIG BROTHER 10-TUE CBS 6,959 5,599 1,360 24.3%
5 SO YOU THINK CN DANCE-THU FOX 10,355 8,460 1,895 22.4%
6 SO YOU THINK CN DANCE-WED FOX 9,686 7,914 1,772 22.4%
7 BIG BROTHER 10-SUN CBS 5,739 4,764 975 20.5%
8 I SURVED-JAPANESE GM SHOW ABC 5,234 4,358 876 20.1%
9 LAST COMIC STANDING 6 NBC 4,963 4,168 795 19.1%
10 BABY BORROWERS NBC 3,669 3,124 545 17.4%
11 Wipeout ABC 7,975 6,844 1,131 16.5%
12 AMERICA'S GOT TALENT 8/7(S) NBC 8,238 7,264 974 13.4%
13 HOPKINS ABC 5,332 4,782 550 11.5%
14 Gossip Girl-MON CW 1,196 1,076 120 11.2%
15 GAME, THE-SUN CW 887 799 88 11.0%
16 FLASHPOINT CBS 6,787 6,129 658 10.7%
17 Smallville CW 1,782 1,612 170 10.5%
18 SUM OLYM OPEN CEREM(S) NBC 35,880 32,626 3,254 10.0%
19 AMERICA'S GOT TALENT NBC 13,288 12,105 1,183 9.8%
20 GREATEST AMERICAN DOG CBS 6,204 5,666 538 9.5%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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