First Night Democratic Convention Ratings Way Up Over 2004

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August 26th, 2008

Big Convention Viewership Increases For Cable News Operations

For the top 3 Cable News networks, CNN, Fox News and MSNBC, the ratings for the first night of the 2008 Democratic Convention were substantially higher than the first night in 2004, with prime-time viewership up  as much as 88% and adults 25-54 viewership up as much as 127%.

As is typical with big news events, CNN won the prime-time battle with an average of 3.7 million viewers and 1.36 million adults 25-54. Those numbers are comparable with the broadcast network results from 10-11pm last night. They were likely aided by their more Democratic leaning viewership as well. Fox News was second in viewership averaging 3.0 million, but was edged by MSNBC for second in adults 25-54 with an average of 847,000.

I'll go back and look at our ratings data for past party conventions and see if there is any correlation between convention viewership and voting patterns (although my guess is that the level of data we have is inconclusive), but the Democrats are likely very pleased.

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