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	<title>Comments on: James Hibberd&#039;s Six Lessons Learned from the Olympics</title>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-265887</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Wed, 27 Aug 2008 02:03:58 +0000</pubDate>
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		<description>while I&#039;m with you on the longer-term decline, I will be surprised if aggregate broadcast is less for 2008-2009 than 2007-2008, especially on a live+7 vs. live+7 basis.  Theoretically the networks should be able to gain ground in the short-run vs. a strike-impaired season.  If there aren&#039;t increases over last year in the aggregate that&#039;ll be bad news for the networks.</description>
		<content:encoded><![CDATA[<p>while I&#39;m with you on the longer-term decline, I will be surprised if aggregate broadcast is less for 2008-2009 than 2007-2008, especially on a live+7 vs. live+7 basis.  Theoretically the networks should be able to gain ground in the short-run vs. a strike-impaired season.  If there aren&#39;t increases over last year in the aggregate that&#39;ll be bad news for the networks.</p>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-265888</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Wed, 27 Aug 2008 01:47:06 +0000</pubDate>
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		<description>I somewhat disagree with Hibberd on that point.&lt;br&gt;&lt;br&gt;I *do* think that broadcast TV&#039;s overall audience share will continue its long term decline.&lt;br&gt;&lt;br&gt;However, NBC has in the recent past declined much more rapidly than ABC, FOX and CBS. Their relatively bad performance isn&#039;t inevitable. They could certainly aspire to be at the top of the broadcast pile instead of simply just beating the CW.</description>
		<content:encoded><![CDATA[<p>I somewhat disagree with Hibberd on that point.</p>
<p>I *do* think that broadcast TV&#39;s overall audience share will continue its long term decline.</p>
<p>However, NBC has in the recent past declined much more rapidly than ABC, FOX and CBS. Their relatively bad performance isn&#39;t inevitable. They could certainly aspire to be at the top of the broadcast pile instead of simply just beating the CW.</p>
]]></content:encoded>
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		<title>By: angelscrest</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-265889</link>
		<dc:creator>angelscrest</dc:creator>
		<pubDate>Wed, 27 Aug 2008 01:13:19 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4782#comment-265889</guid>
		<description>I totally agree Robert!&lt;br&gt;&lt;br&gt;I think it is high time that the network executives stop treating the preferences of the public with contempt and start making programing that they know people will like.&lt;br&gt;&lt;br&gt;I remember watching some of the &quot;making of&quot; featurettes of some of my favorite films, and one of the common denominators is that the creative people will ask themselves and each other what the audience wants to see.&lt;br&gt;&lt;br&gt;I believe that the producers know what the audiences want to see, but don&#039;t want to give it to them. They would rather put in a load of un appealing political correctness, like they are nannies pouring cod liver oil down our throats.</description>
		<content:encoded><![CDATA[<p>I totally agree Robert!</p>
<p>I think it is high time that the network executives stop treating the preferences of the public with contempt and start making programing that they know people will like.</p>
<p>I remember watching some of the &#8220;making of&#8221; featurettes of some of my favorite films, and one of the common denominators is that the creative people will ask themselves and each other what the audience wants to see.</p>
<p>I believe that the producers know what the audiences want to see, but don&#39;t want to give it to them. They would rather put in a load of un appealing political correctness, like they are nannies pouring cod liver oil down our throats.</p>
]]></content:encoded>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-20584</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Tue, 26 Aug 2008 21:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4782#comment-20584</guid>
		<description>while I&#039;m with you on the longer-term decline, I will be surprised if aggregate broadcast is less for 2008-2009 than 2007-2008, especially on a live+7 vs. live+7 basis.  Theoretically the networks should be able to gain ground in the short-run vs. a strike-impaired season.  If there aren&#039;t increases over last year in the aggregate that&#039;ll be bad news for the networks.</description>
		<content:encoded><![CDATA[<p>while I&#39;m with you on the longer-term decline, I will be surprised if aggregate broadcast is less for 2008-2009 than 2007-2008, especially on a live+7 vs. live+7 basis.  Theoretically the networks should be able to gain ground in the short-run vs. a strike-impaired season.  If there aren&#39;t increases over last year in the aggregate that&#39;ll be bad news for the networks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-20582</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Tue, 26 Aug 2008 20:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4782#comment-20582</guid>
		<description>I somewhat disagree with Hibberd on that point.&lt;br&gt;&lt;br&gt;I *do* think that broadcast TV&#039;s overall audience share will continue its long term decline.&lt;br&gt;&lt;br&gt;However, NBC has in the recent past declined much more rapidly than ABC, FOX and CBS. Their relatively bad performance isn&#039;t inevitable. They could certainly aspire to be at the top of the broadcast pile instead of simply just beating the CW.</description>
		<content:encoded><![CDATA[<p>I somewhat disagree with Hibberd on that point.</p>
<p>I *do* think that broadcast TV&#39;s overall audience share will continue its long term decline.</p>
<p>However, NBC has in the recent past declined much more rapidly than ABC, FOX and CBS. Their relatively bad performance isn&#39;t inevitable. They could certainly aspire to be at the top of the broadcast pile instead of simply just beating the CW.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: angelscrest</title>
		<link>http://tvbythenumbers.zap2it.com/2008/08/26/james-hibberds-six-lessons-learned-from-the-olympics/4782/comment-page-1/#comment-20563</link>
		<dc:creator>angelscrest</dc:creator>
		<pubDate>Tue, 26 Aug 2008 20:13:19 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4782#comment-20563</guid>
		<description>I totally agree Robert!&lt;br&gt;&lt;br&gt;I think it is high time that the network executives stop treating the preferences of the public with contempt and start making programing that they know people will like.&lt;br&gt;&lt;br&gt;I remember watching some of the &quot;making of&quot; featurettes of some of my favorite films, and one of the common denominators is that the creative people will ask themselves and each other what the audience wants to see.&lt;br&gt;&lt;br&gt;I believe that the producers know what the audiences want to see, but don&#039;t want to give it to them. They would rather put in a load of un appealing political correctness, like they are nannies pouring cod liver oil down our throats.</description>
		<content:encoded><![CDATA[<p>I totally agree Robert!</p>
<p>I think it is high time that the network executives stop treating the preferences of the public with contempt and start making programing that they know people will like.</p>
<p>I remember watching some of the &#8220;making of&#8221; featurettes of some of my favorite films, and one of the common denominators is that the creative people will ask themselves and each other what the audience wants to see.</p>
<p>I believe that the producers know what the audiences want to see, but don&#39;t want to give it to them. They would rather put in a load of un appealing political correctness, like they are nannies pouring cod liver oil down our throats.</p>
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