Nielsen Ratings Monday, August 25: Unscripted NBC Beats Sleeping Rivals

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August 26th, 2008

Total Viewers (million) 7.75 5.57 4.05 2.87 1.42
Rating/Share: Adults 18-49 2.3/5 1.8/5 1.5/4 0.8/2 0.7/2

With the return of Deal or No Deal and the debut of America's Toughest Jobs, NBC easily won Monday night against repeat competition (and ABC's viewer-less High School Musical: Get In The Picture) with an average of 7.75 million viewers (over CBS with 5.57) and a demo adults 18-49 rating/share of 2.3/5 (over CBS with 1.8/5).

Deal or No Deal's results were just a bit below its past season average of 11m+, but well below its regular season 18-49 rating of 3.4. It was drifting lower during last season, how it holds up in the next few weeks will be telling. America's Toughest Jobs debut with a demo rating of 2.6 wasn't bad, but for new shows it's all about the trend. Hold on for next week.

Nothing else of interest last night except the Democratic National Convention which was watched by relatively few on the broadcast networks from 10-11pm. We'll see the cable news data for last night likely later today and can compare.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 NBC Deal or No Deal 10.95 2.8/9
  CBS The Big Bang Theory (repeat) 5.50 1.8/6
  FOX Prison Break (repeat) 3.77 1.4/4
  ABC High School Musical: Get in the Picture 2.61 0.8/3
  CW Gossip Girl (repeat) 1.43 0.6/2
8:30 CBS How I Met Your Mother (repeat) 5.46 2.1/6
9:00 CBS Two And A Half Men (repeat) 8.88 2.9/8
  NBC America's Toughest Jobs 7.47 2.6/7
  FOX Prison Break (repeat) 4.33 1.7/4
  ABC Samantha Who? X2 (repeat) 2.22 0.8/2
  CW One Tree Hill (repeat) 1.40 0.7/2
9:30 CBS New Adventures of Old Christine (repeat) 6.53 2.2/6
10:00 NBC Democratic Convention 4.85 1.5/4
  ABC Democratic Convention 3.78 0.9/3
  CBS Democratic Convention 3.52 1.0/3

Shows are sorted by viewers in each time slot.

©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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