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Nielsen Ratings Top 20: NBC Grabs All the Medals Again

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August 26th, 2008

Predictably the Olympics soaked up all the top spots in this week's top twenty list for the week ending August 24, 2008. NBC grabbed the top eight spots on the total viewers charts, and CBS grabbed the next twelve with reruns, all three airings of Big Brother and Flashpoint. There were no shows on the top 20 from ABC or Fox (or of course, the CW).

ABC's most-viewed show was a repeat of Extreme Makeover: Home Edition at #24 though, a repeat of Wipeout was the Mouse's highest rated program among 18-49 year olds. FOX's most-viewed show was a repeat of Bones at #33 (FOX's best performance among 18-49 year olds was with a repeat of Family Guy.

CBS still shows dominance among viewers, even in reruns, but its aging problem is more and more apparent. While CBS placed twelve shows in the overall top twenty, with the exception of Big Brother, Flashpoint and the Monday night lineup of repeats, no shows were among the top 26 programs among 18-49 year olds. And to the degree we see CBS' performance among 18-34 year olds, it's even weaker. CBS isn't completely giving in and accepting its fate as "the old folks' network", it still has its Monday night lineup, and is adding a Wednesday comedy block. So long as it has NFL, it will find the elusive 18-34 year old male, but it will be interesting to watch how CBS reinvents itself.

At least for a couple of weeks, it was better to be NBC, and since that doesn't happen often, NBC is probably especially savoring it.

Nielsen Top Twenty Shows by viewers for the week ending 08/24/08:

Rank Shows Net HH rating (LIVE+SD) HH SHARE (LIVE+SD) # OF HOMES (LIVE+SD) (000) # Viewers (LIVE+SD) (000) 18-49 Rank
1 SUM OLYM CLOSE CEREM(S) NBC 15.5 25 17,437 27,834 4
2 SUM OLYM TUE PRIME 2(S) NBC 16.3 27 18,374 26,629 1
3 SUM OLYM MON PRIME 2(S) NBC 15.8 26 17,808 26,374 2
4 SUM OLYM WED PRIME 2(S) NBC 15.2 26 17,099 24,755 3
5 SUM OLYM THU PRIME 2(S) NBC 13.8 23 15,520 22,438 5
6 BEIJING CLOSING PARTY(S) NBC 12.3 21 13,821 20,577 6
7 SUM OLYM FRI PRIME 2(S) NBC 10.7 19 12,049 17,876 7
8 SUM OLYM SAT PRIME 3(S) NBC 10.3 19 11,614 16,756 8
9 TWO AND A HALF MEN (R) CBS 5.3 8 6,004 8,162 9
10 NCIS (R) CBS 5.2 9 5,823 7,610
11 CSI (R) CBS 4.8 8 5,434 7,294
12 FLASHPOINT CBS 4.9 8 5,530 7,208 24
13 60 Minutes (R) CBS 4.5 8 5,039 6,698
14 CSI: MIAMI (R) CBS 4.3 7 4,894 6,380
15 Big Brother 10-THU CBS 4.0 7 4,514 6,167 13
16 Big Brother 10-TUE CBS 3.9 6 4,389 6,117 12
17 CSI: NY (R) CBS 4.2 7 4,778 6,055
18 Big Brother 10-SUN CBS 3.9 6 4,443 6,040 11
19 Criminal Minds (R) CBS 4.0 6 4,463 5,918
20 COLD CASE 10PM (R) CBS 4.0 7 4,502 5,848

Nielsen Ratings Data: ©2008 The Nielsen Company. All Rights Reserved

All numbers above based on live plus same day DVR viewing.

 
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