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Nielsen Ratings Tuesday, August 26: NBC's Got Talent

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August 27th, 2008

Scoreboard NBC FOX CBS ABC CW
Total Viewers (million) 9.32 5.88 5.69 4.97 2.16
Rating/Share: Adults 18-49 2.6/7 2.0/6 1.6/5 1.6/5 0.8/2

NBC's notched another post-Olympic win Tuesday as America's Got Talent combined with a winning share of late Democratic Convention viewers to average 9.32 million viewers and a demo adults rating/share of 2.6/7. Fox's second place formula was two House repeats plus no convention coverage to coast into second with 5.88 million viewers and demo 2.0/6.

ABC's one bright spot this summer, Wipeout, slipped noticeably from its pre-Olympic levels on July 29  falling to only 6.45 million viewers and a 2.3/7 demo. That's got to hurt. By comparison, CBS's Big Brother did slightly better than its July 29 resultsWanna Bet did badly, but that's not news, it's always done badly.

I'm sure the folks at NBC News are happy about increasing their margin over their broadcast rivals for the second night of the Democratic Convention. We'll see the cable news results later today and make some comparisons.

Let's be honest though folks, to borrow a phrase from the NBA, this week is just garbage time. Nothing really matters. Next week a few more series will return and then things will get a bit more interesting.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 NBC America's Got Talent (8-10p) 10.96 3.1/9
  CBS NCIS (repeat) 7.25 1.5/5
  ABC Wipeout 6.45 2.3/7
  FOX House (repeat) 4.83 1.7/5
  CW Smallville (repeat) 1.91 0.7/2
         
9:00 FOX House (repeat) 6.93 2.4/6
  CBS Big Brother 10 6.44 2.3/6
  ABC Wanna Bet 4.20 1.6/5
  CW Reaper (repeat) 2.42 1.0/3
         
10:00 NBC Democratic Convention 6.04 1.7/5
  ABC Democratic Convention 4.27 1.0/3
  CBS Democratic Convention 3.39 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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